Furthermore, emails are used by 93% of marketers to distribute content.Email marketing can do much more than just delivering messages to the inboxes & helping marketers improve their B2B outreach. The credibility of email marketing extends beyond just lead generation to establish trust at first contact with a B2B lead over email, for the sales conversions to expedite. Read on: Everybody Loves a Personalized Email Ways to Establish Trust at First Contact with A B2B Lead over Email
According to a study from Marketing Sherpa, the primary reason people unsubscribe from or stop reading emails is the lack of relevant content.If contacts are provided with relevant & useful pieces of content, they will read emails every time & also in several ways this act is a reflection of strong brand equity which compels prospective buyers to put their trust in the products & services being leveraged by the brands, & to attract, engage with & convert the prospective buyers. Thus, the core bottom-line endeavors of the brands such as optimization of the sales revenue & customers’ experiences are accomplished. To establish trust at first contact with a B2B lead over email, the marketers can leverage the following methods:
According to a report from Marketing Land, personalized email deliver 6X higher transaction rates, however, 70% of the brands fail to use them.B2B buyers despise irrelevance & hence, tailored & niche-specific pieces of content resonating with areas of interest of the users to establish trust at first contact with a B2B lead over emailpays off as the requisite elements including personalization, social integration, mobile & customer preferences are all optimized when a personalized content is delivered over an email. According to Experian, personalized promotional emails had 29% higher & unique open rates & 41% higher unique click rates. Moreover, for triggered email campaigns personalization generates double the transaction rates than non-personalized & triggered emails.
According to a B2B web usability report by Huff/KoMarketing 86% of the audiences first want to see relevant information pertaining to the products or services on the homepage of a website and just 8% want to read blogs the very first time their visit a business website.That’s because sales comes from building credibility & inspiring the purchase by educating the audiences tactfully. Valasys Media can help you optimize your B2B lead generation endeavors via personalized, targeted & data-driven email marketing campaigns. Our services suffice your industry-requirements & are tailored accordingly. We provide lead generation, account-based marketing, lead nurturing, event promotion services, list building services & content syndication services to name a few. Contact us to unlock the pathways to perennially healthy sales pipelines.