1. Marketers Will be Able to Tailor Their Messages According to Their ObjectiveImagine that marketers are running a video ad to advertise an upcoming event, the new features will allow them to target anyone who has watched 75% or more of that video, and simultaneously the marketers will be able to invite the interested audience groups to register with a Sponsored Content ad.
2. Marketers Will be Able to Convert Customers’ Interests into ConversionsIf anyone submits a Lead Gen Form, marketers understand that they are interested in their products or services; however, the leads may not essentially convert the first time. Marketers can retarget those who opened or submitted a Lead Gen Form. The new tools give marketers another chance to engage with professionals who may have shown initial interest in specific products or services but didn’t essentially convert.
3. Marketers will be Able to Develop Strong Relationships with their Key AccountsMost of the marketers these days use LinkedIn account targeting to reach the right accounts for their account-based marketing campaigns. With the help of the extended retargeting features by LinkedIn, the marketers will be able to market to the audience of influencers and buyers and also will be able to personalize their experiences based on their specific stages in the buying cycles. It is being anticipated that the new features will be available over the next month within Campaign Manager. There is already some positive sentiment in the market about LinkedIn’s new targeting features and the marketers have professed of their effectiveness:
About LinkedInLinkedIn is the world’s largest professional networking website. Founded in the year 2003, the platform propagated the mission #InItTogether and has been connecting the professionals across the globe to make them more productive and successful. LinkedIn has 675+ million members across the globe. The executives of all the Fortune 500 companies are on LinkedIn. The company is headquartered in Sunnyvale and specializes in online professional networking, job postings, Company and People Search, Address Book, Advertising, Professional Identify, Company Search, and Group Collaboration. The company has a wide range of revenue sources from Talent Solutions, Marketing Solutions, and Premium Subscriptions and thus, constitutes a diversified business model.