Why Businesses Using Email Marketing Automation?

Why Are Businesses Using Email Marketing Automation?


In today’s business world, personalized connections are the lifeblood of any successful relationship – this applies to people and marketing. With 72% of consumers stating that they only interact with customized content, it’s clear that personalization is key to driving engagement. However, personalizing at scale can be a daunting task for any business. That’s where email marketing automation comes in as a powerful tool to build strong customer relationships and drive organic revenue growth.

By utilizing email marketing automation, businesses can create personalized email campaigns triggered at various touchpoints along the customer journey. These emails guide customers through the sales funnel, providing them with tailored information and incentives to increase their likelihood of making a purchase. Not only is this highly effective, but studies have shown that it can also reduce marketing overhead by 12.2% and increase sales productivity by 14.5%. (The Annuitas Group’s “2015 B2B Enterprise Demand Generation Study)

Additionally, businesses that use marketing automation to nurture prospects see a remarkable 451% increase in qualified leads. (Gleanster’s “Q3 2013)

These leads tend to make larger purchases than non-nurtured leads, resulting in increased revenue. It’s clear that marketing automation is becoming increasingly popular within the CRM space, and its impact on a business’s success cannot be overstated.

So, if you’re looking to take your marketing efforts to the next level and drive revenue growth, email marketing automation is the way to go. Don’t miss out on the opportunity to build stronger customer relationships and boost your business’s bottom line.

What Is Email Marketing Automation?

Email marketing automation is a way for businesses to automate their email marketing campaigns and send personalized emails to customers at various points along their journey. Email marketing automation is like having your very own marketing assistant working 24/7 to engage with your customers. This means that instead of manually crafting and sending individual emails, businesses can set up triggers and workflows to send targeted emails to specific groups of customers based on their actions or behaviors.

For example, let’s say a customer has added items to their cart but still needs to complete their purchase. With email marketing automation, the business can automatically send an abandoned cart email to remind customers of the items they left behind and encourage them to complete their purchases. This targeted and personalized messaging type can significantly improve the chances of converting the customer into a sale.

Another example is a welcome email. When a new customer signs up for a newsletter or creates an account, a welcome email can be sent automatically to introduce them to the brand, offer a discount or special promotion, and encourage them to explore the website or make their first purchase.

Email marketing automation can also be used for post-purchase follow-up emails to thank customers for their purchase, request a review, or offer a discount on their next purchase. By automating these emails, businesses can save time and resources while still providing a personalized experience for their customers.

What Are the Benefits of Email Marketing Automation?

Email marketing automation is an essential aspect of modern marketing strategies for businesses of all sizes. Here are some reasons why:

Personalization: Email marketing automation allows businesses to send personalized customer messages based on their behavior and actions. For example, if a customer abandons their shopping cart, a company can send an automated email with a personalized message encouraging them to complete their purchase. This kind of personalization can increase engagement and conversions.

Timesaving: Email marketing automation can save businesses time by automating repetitive tasks such as sending welcome emails, post-purchase follow-ups, and promotional emails. This frees up time for marketing teams to focus on more strategic tasks.

Increased ROI: Email marketing automation can improve the ROI of marketing campaigns. For instance, a business that automates email campaigns can expect to generate 320% more revenue than non-automated campaigns. The justification is that automated campaigns can not only reach customers at the right time, but also with the right message and through the right channel.

Segmentation: MailChimp’s research has shown that automated email marketing allows businesses to send relevant communications to subscribers by segmenting leads and customers into different categories based on data. This approach can result in segmented email campaigns with open rates 14.3% higher and click-through rates 100.9% higher.

Improved customer experience: Email marketing automation can enhance the customer experience by sending relevant and timely messages to customers. For instance, sending a personalized birthday message with a special offer or sending a reminder email for a product a customer has shown interest in but has yet to purchase.

By leveraging the power of automation, companies can save time and resources while still providing a personalized experience for their customers.

How To Setup an Email Marketing Automation?

Setting up email marketing automation may seem overwhelming, but the right strategy and tools can streamline your marketing efforts and bring better results. Here are some simple steps you can follow:

How To Setup an Email Marketing Automation

  • Define your goals:

When it comes to setting up email automation, it’s crucial to have a clear understanding of your goals. What do you hope to achieve with your automated email campaigns? Do you want to drive more sales, boost engagement, or improve customer retention? Only by identifying your desired outcomes can you design an effective automation strategy to achieve those goals.

  • Choose the right email marketing software:

When it comes to email marketing software, there are several popular options available in the market, such as Mailchimp, Campaign Monitor, and HubSpot. It’s essential to choose software that meets both your needs and budget. Take the time to research and compare the features, pricing, and user experience of each option before making a decision.

  • Segment your audience:

If you want to send more personalized and targeted messages to your audience, segmenting them into different groups based on their interests and behaviors is a great strategy. By doing this, you can tailor your communications to each group and ensure that they receive messages that are relevant to them. Various ways to segment your audience include demographics, purchase history, website site behavior, and engagement level.

  • Create your email content:

Once you have segmented your audience, create your email content. Your content should be personalized, engaging, and relevant to your audience. Consider using dynamic content and personalization tags to make your messages more relevant and personalized.

  • Set up your email automation workflows:

Automation workflows are a series of triggers that activate different emails based on user behavior. For example, a welcome email may be sent when someone signs up for your email list. A reminder email can be sent if a user abandons their cart. A re-engagement email can be sent if a user has not opened or clicked on your emails in a while.

  • Test and optimize your email campaigns:

Once they are up and running, testing and optimizing them for better results are essential. Monitor your email metrics, such as open rates, click-through rates, and conversions. Adjust your automation workflows and email content to improve your results continually.

Setting up email marketing automation can be a lazy, and time-consuming task. However, the outcomes are well worth the effort. Following these steps, you can create effective automated email campaigns that drive engagement and conversions while saving time and resources.

Examples of Email Marketing Automation

Email marketing automation is a game-changer for businesses looking to personalize their email campaigns and improve customer engagement. Here are some examples of how it can be used to drive revenue growth and build strong relationships with customers.

Examples of Email Marketing Automation

  1. Welcome emails:

    When someone signs up for your email list, you can set up an automated welcome email to introduce them to your brand and thank them for subscribing. This is an excellent opportunity to set expectations for what kind of content they can expect from you and invite them to engage with your brand on social media or your website.

  2. Abandoned cart emails:

    If someone adds products to their cart on your website but doesn’t complete the purchase, you can set up an automated email to remind them to return and finish their purchase. You can also offer a discount or other incentive to encourage them to complete the transaction.

  3. Drip campaigns:

    Drip campaigns are a series of automated emails sent over time to nurture leads and move them closer to making a purchase. For example, you could send educational emails to someone who has downloaded a white paper or signed up for a webinar, gradually introducing them to your products or services and highlighting the benefits.

  4. Birthday or anniversary emails:

    You can use automation to send personalized messages to your subscribers on their birthdays or the anniversary of when they first subscribed to your list. This is a great way to show your subscribers that you value and appreciate their business.

  5. Re-engagement campaigns:

    If someone last opened or clicked on your emails a while ago, you can set up an automated re-engagement campaign to try and win them back. You can offer a discount or other incentive to encourage them to take action and remind them of the value of your brand.

The key is to think strategically about your email campaigns and how you can use automation to deliver more relevant and personalized messages that resonate with your subscribers.

Wrapping It Up

If you haven’t already jumped on the email marketing automation train, it’s time to hop on board! Not only does it save you time and increase efficiency, but it also helps you build stronger relationships with your customers.

Don’t wait any longer – take a look at your current email campaigns and see where you can implement automation. Your customers will thank you, and your business will benefit from increased engagement, conversions, and revenue. Let’s get started!

At Valasys Media, we integrate top-tier data-intelligent services to deliver outstanding client experiences, combine those with an ideal culture of respect and support those with an empathic approach. Our services support the management of the sales funnels in ways that increase our customers’ bottom-line conversions.

Please contact us if you have any questions about our services.

Leave a Reply