The Digital Work Crisis Survey

The Digital Work Crisis Survey delves into the evolving challenges faced by digital marketers and marketing operations teams in today’s fast-paced digital environment. Despite the rise of new technologies aimed at improving efficiency, marketers are facing heightened stress, primarily due to siloed teams, disconnected workflows, and a lack of integration between key systems. The survey identifies that over half of marketing tasks could be automated, yet many teams struggle with managing multiple digital tools, adding to their workload. Key frustrations include working in isolated teams, insufficient resources, and the inability to prove marketing’s value on the bottom line. Interestingly, there is a recognition of the need for automation, especially in request intake and budget management. Marketers and managers alike are looking for better systems to streamline processes, improve cross-functional collaboration, and deliver more measurable results.

Download the full report to uncover insights and strategies for overcoming the digital work crisis in your marketing team.