Digital Transformation And Tax Compliance

Recent studies and whitepapers underscore a growing urgency among business and HR leaders to better manage data, engage users more effectively, and ensure compliance in a rapidly digitalising world. As organisations generate increasing volumes of data, only 35% of HR leaders feel highly confident in their ability to manage it—an outlook that is not expected to improve over the next three years. Alarmingly, fewer than half of businesses have a clear data management strategy in place, despite clear evidence linking such strategies to improved security and employee education. Global perceptions vary: countries like Brazil, India, and Japan rate themselves highly for both data manageability and ethical data use, while countries such as Germany, Korea, and Russia express the least confidence in ethical practices—suggesting a potential relationship between capability and ethical behaviour.

In parallel, digital engagement has become central to customer experience, with organisations increasingly turning to both proactive and passive strategies. Proactive engagement—such as short, targeted surveys timed to key touchpoints—allows businesses to gain immediate and relevant feedback, improve usability, and guide users toward their goals. This approach also provides control over the volume and timing of feedback, enabling deeper insights through segmentation. On the other hand, passive engagement (like feedback buttons or menu links) plays a valuable role by offering users a non-intrusive way to share their thoughts, helping to deflect negative sentiment from public forums and reduce the load on traditional support channels.