Accounting And Bookkeeping Industry Benchmarks

This benchmarking report by Xero delivers strategic insights for accounting and bookkeeping firms across the United States, helping them refine their business models and guide annual planning. Using data drawn from thousands of practices, the report presents a clear comparison of performance across three models: compliance-based, simple advisory, and complex advisory. These insights are especially useful for firms looking to benchmark key performance indicators and identify growth opportunities.

The report breaks down several high-value areas. Performance data reveals that firms embracing the complex advisory model consistently outperform others in revenue per employee, client service cost-efficiency, and premium client retention. In terms of business development, the findings explore client acquisition sources and how go-to-market approaches impact success. Lastly, a focused review of advisory services uncovers strong revenue opportunities, supported by compelling visual data across figures and tables.

Accounting professionals are encouraged to reflect on their firm’s current model and compare it against industry benchmarks to shape future growth. The report is a valuable tool for validating goals, adjusting strategy, and justifying investments.

Download the full benchmarking report to see how your firm stacks up—and plan smarter, grow faster, and lead with data-backed confidence.