Digital Platform Strategy Modernize Retail Customer Engagement With Apis

Despite a strong economy, 2017 saw a record 8,642 retail store closures—outpacing even the Great Recession. Retail bankruptcies surged as legacy brands like Toys ‘R’ Us and RadioShack failed to keep pace with shifting consumer expectations driven by digital platforms like Amazon. Modern retail power has shifted to consumers, particularly tech-savvy Millennials who expect personalized, seamless, and highly flexible experiences. Traditional decision drivers like cost, choice, and convenience have evolved to include control and experience. Today’s consumers demand multi-channel engagement, tailored offers, and the autonomy to define their shopping journey. Retailers must adapt by investing in eCommerce while reinventing their in-store value proposition.