Idc Marketscape: The Evolution Of Content Management: Omni-Channel Experience Delivery

This IDC Analyst Connection document, sponsored by Adobe, highlights the growing challenges organizations face in delivering consistent customer experiences across an ever-expanding array of digital channels. With the proliferation of mobile, social, IoT, and e-commerce touch points, traditional web content management systems are no longer adequate. The paper emphasizes that the critical disruptor in content management today is the imperative for omnichannel content delivery. It underscores the urgent need for next-generation content management solutions that can seamlessly support these diverse channels and ensure a cohesive brand presence. Understand the evolution of content management. Read the analysis to optimize your digital experience strategy.