Leveraging Ciam To Unlock The Power Of Ai And Iot

As AI and IoT adoption accelerates, enterprises face growing challenges in balancing innovation with customer privacy and security. A Forrester study of 409 global identity and access decision-makers revealed that 74% of organizations now see customer privacy as a key business priority, while 75% consider it a competitive advantage. However, AI- and IoT-specific risks — such as increased device connectivity and exploitable system vulnerabilities — can threaten both user experience and operational security. Organizations that adopt mature CIAM practices demonstrate higher confidence in mitigating these risks, enabling them to scale AI and IoT effectively while maintaining customer trust and deriving stronger business outcomes.