Visual Content 2018 Benchmark Report

This 2018 benchmark report offers unique insights into the landscape of visual content production for brands and agencies, drawing directly from Shutterstock Custom’s extensive platform data. It meticulously analyzes trends from 2017, revealing critical shifts in data volumes, digital channel utilization, and preferred content formats, including the increasing prevalence of short-form video. The document provides a data-driven perspective on creative concepts and adherence to brand guidelines, highlighting how organizations are adapting their visual strategies to meet evolving consumer demands. This report is an invaluable resource for marketers and content strategists aiming to optimize their visual content efforts; download it now to inform your 2018 content strategy with actionable benchmarks.