The State Of Dark Data

The State of Dark Data report by Splunk explores how organizations are struggling to manage and extract value from the vast amount of unused or unquantified information within their systems. It reveals that 55% of enterprise data is classified as “dark,” meaning it is untagged, siloed, or simply not analyzed. With the rise of machine data, IoT, and AI-driven opportunities, companies that fail to leverage this hidden asset risk falling behind in innovation, efficiency, and competitiveness. The report also highlights regional trends, organizational challenges, and how leaders perceive the potential of artificial intelligence to transform data utilization.

For decision-makers, this resource offers practical insights into why dark data exists, the risks of ignoring it, and how it can fuel AI initiatives when properly harnessed. It stresses the importance of modernizing processes, investing in the right technologies, and upskilling teams to fully capitalize on untapped information. Organizations that act now can unlock competitive advantages, create new revenue streams, and drive smarter business outcomes. Download the report today to discover how your company can turn dark data into a strategic advantage.