Although the death of SaaS companies can be discouraging, according to a report by Trends in SaaS for Enterprise IT, 75% of sales or marketing companies are moving their cores of business analytics and customer service in the cloud.What is a B2B SaaS Marketing Plan? A B2B SaaS marketing plan can be similar to the one for customer products. The core principle though remains to focus on customer satisfaction at every step of the way.
According to a report by the Transparency Market Research, the overall SaaS market will be worth $164.29 billion by the year 2022. The #1 factor that influences the success of a SaaS product strategy is showing prospects & customers the ways to succeed with their tools.The follow-up during the trial phase & post-sales phase remains critical. Steps to Design a B2b SaaS marketing plan When trying to come up with smart marketing tools & tactics to design a B2B SaaS Marketing plan & trying to come up with the best SaaS marketing campaigns, the marketers need to brainstorm on a lot of underlying factors. An ideal B2B SaaS marketing plan template starts with the identification of the ideal customers & opting for an inbound approach to attract engage & convert them. The following are the core components of designing a B2B SaaS Marketing plan:
1. Goal Setting:Having a clear goal helps the designers of a B2b SaaS Marketing plan figure out whether they have clear goals & operational framework in place to measure what’s working & what’s not. A consolidated B2b SaaS Marketing plan can be seen to be designed in several fragmented pieces:
2. Run the pay-per-click (PPC) advertising:PPC advertising helps drive targeted traffic on your website. This can be done by means of Google AdWords, Retargeting or remarketing & by using the paid social media ads. Paid Ads can be used to aid the effective execution of a SaaS product strategy.
3. Optimize the Landing Pages:The offers made by a brand should be aligned with ads, social media campaigns & various other traffic generating endeavors -creating landing pages optimized according to the buyers’ journeys and as per their specific areas of interest helps to optimize the conversions & qualifies as an effective B2B SaaS marketing plan. Read more: 11 Practices for B2B Landing Page Optimization
4. Employ Email List Building:Publish lead magnets, this helps generate leads & build the omnichannel reputation for the brands. Creating ebooks & whitepapers serves as cornerstone content to fuel your B2B SaaS marketing plan. Lead magnets can also be deployed in the form of blog posts, emails, infographics, webinars, social media posts & more.
5. Create & Implement a highly enticing Content Strategy:Content Marketing is an absolutely imperative B2B SaaS Marketing plan. Creating a content hub that entices users to buy or at least progress ahead with their buying journeys helps. An effective SaaS marketing plan includes pieces of content that transcend beyond the blog posts. This can be done by leveraging the following tips:
Wrap UpThe secret to design & optimize a B2B SaaS marketing plan lies in understanding your niche & persona & proceeding accordingly. You need to define metrics after aligning your sales & marketing goals. Sales enablement assures that time & again you can measure & optimize your marketing plan in accordance with the SaaS marketing best practices. Targeting the review sites to establish strong brand equity, writing ebooks & hosting webinars & podcasts can help you get your marketing stack together & will lead towards an invincible B2B SaaS marketing plan.
According to research by Salesforce, the digital marketing budgets for high performing marketers will double in all areas within the next three years; comprising 70% of their digital marketing spends.So, understand the market, deploy data, construct a hypothesis & design an effective B2B SaaS marketing plan following the tips enlisted in the blog. Analyzing the data-driven insights & tweaking the present strategies to optimize the measurable outcomes & keep abreast with the latest trends in the industry will help you thrive in the highly competitive B2B landscape & excel with your SaaS marketing tactics. Experts at Valasys Media are architects of personalized B2B services including the ones such as lead generation, account-based marketing, lead nurturing, event promotion services, list building services & content syndication services. Contact us to optimize your pipeline management for revenue & to benefit from in-depth business insights driven by data intelligence.