Are We Doing It Wrong?

This resource highlights how every company, regardless of industry, must now operate as a software-driven business to remain competitive. It explains how digital disruptors like Amazon, Airbnb, and Netflix have reshaped entire markets, forcing traditional organizations to adopt software-first thinking. The report stresses the importance of CIOs working hand in hand with CEOs to align business and technology strategies, ensuring IT is positioned as a value creator rather than a support function. Real-world examples, such as Splunk’s CEO-CIO alignment, demonstrate how shared vision and clarity can accelerate growth.

The guide underscores that strong collaboration between IT and business leadership is essential to navigate digital transformation at speed and scale. By establishing IT as a core enabler of strategy, organizations can respond faster to disruptive forces like AI, SaaS, mobile, and IoT. Readers will gain insights into the leadership mindset required to compete in a software-first economy and practical lessons on aligning technology investments with business outcomes. Download the full resource to learn how to strengthen your CEO-CIO partnership and build the foundation for sustainable digital success.