Make Digital Transformation Your Business

As global digital transformation spending surpasses $2 trillion, marketing teams are facing unprecedented work velocity, rising expectations, and fractured workflows that hinder scale and innovation. Workfront identifies five key symptoms of a digital work crisis, including lack of visibility, disconnected systems, and unsustainable workloads. Traditional productivity tools fail to support complex, cross-functional marketing operations. The guide emphasizes the need for a modern work management platform that centralizes workflows, aligns with business strategy, scales across the enterprise, and improves collaboration, resource management, and campaign execution. A robust platform like Workfront enables marketing teams to accelerate time-to-market, reduce burnout, and drive measurable business outcomes.