The Golden Path To Customer 360

This guide reveals the “golden path” to achieving a true Customer 360 view for B2B enterprises, detailing lessons learned from serving the world’s largest organizations. It highlights the pervasive challenge of fragmented, incomplete, or unusable customer data that hinders coordinated engagement and limits business growth. Readers will discover how converging trusted data management with business insight solutions, at scale and in the cloud, is essential for a comprehensive customer understanding. The document explains how master data management, empowered by machine learning, unifies data from all sources, discovers new relationships, and delivers relevant, actionable insights for account-centric strategies. Secure this guide to unlock the power of Customer 360 for your B2B enterprise.