The Seven Requirements Of A Next-Generation Dam

Today’s customers demand personalized, timely, and consistent content across every channel. Yet, marketers face mounting pressure—71% report they need to create ten times more assets than before, while 73% of consumers expect seamless engagement across multiple touchpoints. This IDC and Adobe–sponsored research highlights how next-generation Digital Asset Management (DAM) platforms empower organizations to meet these challenges by streamlining workflows, automating content adaptation, and integrating seamlessly with systems like CRM and CMS. For instance, UBS leveraged an on-demand DAM to improve collaboration with production teams and agencies, resulting in 3x faster publishing cycles.

Intelligent DAM platforms go beyond storage by using AI to automate metadata tagging, accelerate asset discovery, and deliver analytics on performance across channels and devices. The impact is measurable: organizations adopting advanced DAM see reduced asset creation costs, improved team productivity, and up to a 10% revenue lift driven by content reuse and personalization. By unifying campaign management and delivering responsive, data-driven experiences, DAM transforms content operations into a competitive advantage. Discover how Adobe Experience Manager Assets can help your team release more personalized content, faster—driving engagement, retention, and measurable business growth.