1. Social Media Advertising for Lead Generation is Popular; however, the Organic Conversions on Website Generate More High-Quality LeadsSocial Media Marketing (SMM) is an important part of a brand’s marketing endeavors. SMM is an important part of building positive brand equity. This helps brands in being competitive with their pricing and winning over customer loyalty. While SMM helps you in improving your audience base and prospecting opportunities by facilitating the processes such as audience mirroring and creation of lookalike audience base, the leads generated from social media ads might not be qualified. This is specifically true if your website is specific for a sub-niche or a micro-niche. Therefore, companies should have a clear idea of how well they are accomplishing their ROI goals when investing in social media advertising campaigns. If you are not getting enough qualified leads from social media marketing, it means that your ideal prospects don’t reside in the platform or you managed to get your prospecting mistaken. Any which ways, blogging, and Search Engine Optimization (SEO) remain evergreen practices to acquire high-quality organic traffic. By monitoring the influx of traffic on the website and by measuring and optimizing the website conversions, the marketers can not only generate high-value leads but also amplify the rates of conversions. Tytus Golas, the founder of Tidio, prefers blogging and SEO over Social Media Marketing (SMM). He states, “We will continue investing into Facebook ads, and they still work fine, but we plan to slowly switch our attention to bringing more organic traffic from Google.” Even if not generating enough qualified leads, SMM remains an indispensable part of digital marketing endeavors. It can always fetch you some high-quality referral traffic to boost the organic traffic on your website and ultimately bolster the sale conversions. So, in order to make the most of their SMM endeavors, marketers need to measure and optimize their advertising campaigns on social platforms. Read more on How to Define & Measure Social Media KPIs
A. Automation and Personalization Go Hand-in-handAutomating the lead generation campaigns is the need of the hour. You cannot be talking individually to specific customers all the time. However, delivering hyper-tailored content to optimize lead generation and nurturing endeavors is more important than ever before. Generating dynamic and predictive pieces of content based on users’ intent-data has become the need of the hour. Read more on How Intent Data Analysis Helps B2B Companies Boost ROI Arek Ponski, Founder of Teambuzz believes that delivering customers with personalized experiences inspires customer loyalty. He states, “We believe that the personal approach is the way to acquire leads and later loyal customers. Read more on 5 Essentials of Dynamic Content for Smarter B2B Marketing
B. Think about the out-of-box SolutionsDo what everyone is doing and go too far with the mainstream strategies. In marketing doing only what everyone is doing makes you part of a sheep herd. If you don’t think out-of-box and implement innovation in marketing, you wouldn’t achieve remarkable results, and chances are that you will keep on swinging to the mean of mediocracy. Daniel Ndukwu, the founder of KyLeads, explains how following the copybook style and following the mundane mainstream makes your marketing endeavors less effective: “Content upgrades aren’t as effective as they’ve been in the past. This may be due to the tactics becoming mainstream.” Read more on Top 10 tips for Content Marketing During Coronavirus A Right Approach to Market Segmentation is Important for Transcending Your Lead Generation Endeavors & Make Them Stand out Amidst the Competitive Marketplace We all know that irrespective of the products or services you have to offer or their quality, personalized marketing campaigns will always remain an essential and non-negotiable requirement in the execution of lead generation campaigns. For driving personalized marketing campaigns, it is essential for marketers to get the market segmentation right. Segmentation of your ideal persona into different groups is a challenge as:
1. Focus on Creating Interactive Pieces of ContentTraditional pieces of content put together by the writers and published promote only one-way conversation between the brand and the potential customers. The customers can just read, like, or share such pieces of content. To transcend your lead generation endeavors you need to interact in a conversational mode with your prospective customers or leads. Conversations between the brands and the customers in an amicable environment allow both of them to gain the vital pieces of information that they need. Stefan Debois of Survey Anyplace infers the importance of creating interactive pieces of content in the following words: “Since it offers two-way communication, interactive content generates twice as many conversions as static content.” The brands can employ the following strategies to make their pieces of content interactive and to engage with their prospective customers:
2 Showcase the Social Proofs that advocate of Your ReliabilityOnline reputation management is an art. Mastering reputation management by leveraging the right social tools allows marketers to be perceived as strongly reliable by the target audience groups. Read more on How Omnichannel Reputation Management Assists in B2B Branding This not only helps with prospecting and conversions but also assists with customer retention and repeat purchases. Besides, additional revenue is also generated because of winning over customer loyalty. Carsten Schaefer of Crowdy.ai describes the importance of customers loyalty in winning over additional customers as follows: “If you already have happy customers, why not use them to get even more happy customers? With modern software tools, it’s easier than ever to use.” The value of trust in business is immense and displaying social proofs such as customer reviews and testimonials helps marketers with client acquisition, retention, and conversions. Also, modern customers research online reviews and referrals before investing their money in a product or service. Therefore, to transcend your lead generation endeavors, you must effectively communicate to your prospects why they should trust you with your products or services. Read more on Why B2B Marketers Should Leverage Ratings and Reviews for growth
3 Participating with Your Niche-specific CommunitiesHumans are social beings and being with communities is a way of life. The same philosophy applies to the B2B marketing pursuits as well. Socializing with your niche-specific communities gives you an idea of what’s latest within the communities and an idea of what are the common challenges being faced by the members and what opportunities lie untapped to be explored. Also, building and participating in communities allows marketers to interact with each other and with the influencers. Nikola Baldikov of Brosix describes his experience with community engagement as follows: “I participate in Twitter conversations as well as niche Facebook groups. It’s a good pool of potential customers, and a great way to show them what your business is offering.” Activities such as guest-blogging, engaging in cross-promotions, and link-building tactics allow marketers to symbiotically benefit from one another as they can improve their credibility, customer reach, domain authority, and drive a greater proportion of high-quality organic traffic on their websites which improves the website conversion rates.
4 Make Your Content SEO FriendlyMarketers need to assure that their content strategy is SEO-friendly. In order to transcend your lead generation endeavors, you certainly need a content strategy that Google loves so that your pieces of content can be easily discovered by the target audience groups. Read more on Top 10 SEO KPIs for your Business Focus on making your content strategy E-A-T friendly, that is the one that speaks of expertise, authoritativeness, and trustworthiness. Also, marketers need to keep in mind that following the recent Google core updates i.e. the one in May 2020, January 2020 core update, and the BERT (Bidirectional Encoder Representations from Transformers) Google will prioritize the search intent of the users over the actual meanings of words being searched for. Read more on How Google’s 2020 Core Update will Impact Your Business Sustainability Under such circumstances, marketers should consider embedding videos in your pieces of content and write for user intent and not feature for your targeted keywords. In short, make your content strategy more credible, trustworthy, and tailored to users’ search intent at specific stages of their respective buying cycles to transcend your lead generation endeavors. Read more on How Leveraging Video Content Boosts Organic SEO Wrapping Things Up For transcending your lead generation endeavors for the year 2020 and beyond you need to see beyond the obvious. While the implementation of the mainstream strategies isn’t such a bad idea; compromising on innovation and experimentation might make your lead generation efforts stagnant. Thinking out-of-box and keeping the originality and exclusiveness of your lead generation endeavors intact is the main strategy that will help you transcend your lead generation endeavors. The other core practices are also important but the above-listed ones are absolutely non-negotiable. With the rapid proliferation of the digital landscape, you need to use omnichannel marketing and remarketing strategies to practice to transcend your lead generation endeavors and talk to your customers in new ways, often through entirely new and unexplored channels. Be a possibilist, experiment, and establish what works the best for your business. Step out of your comfort zones and try new tactics to generate leads, nurture them, and develop and qualify them before passing them on to the sales teams. Exploring all possible opportunities for generating high-quality leads is like showing the seeds for transfiguring the desired revenue goals to full fruition. Valasys Media is a well-known name in aiding B2B organizations to enhance their marketing endeavors. We leverage exceptionally well-researched and hyper-tailored B2B services including lead generation, lead nurturing, account-based marketing, list building services, contact discovery services, content syndication services, event promotion, appointment setting, business intelligence, and CRM services to outstandingly help the B2B marketers achieve their desired revenue goals and other core business bottom-lines. Be it the technical know-how of prospecting advancements, help with the transformation of your sales pipelines, or closing those sales deals, or you need us to simply address your inquiries, don’t hesitate to get in touch with us and we would be glad to help.