Standout features of Valasys AI

Tired of juggling between too many tools to manage your sales campaigns? Everyone is. The B2B industry is laden with heaps of tools. Contact discovery tools, sales enablement tools, data enrichment platforms, lead scoring applications, and anything you can think of to automate. But all these contemporary tools work in isolation. B2B sales and marketing teams juggle between multiple tools, leading to confusion and inefficiencies

So how do you get around this problem? Simple! Get one mega application that not only collates all these functionalities into one single platform but also goes beyond streamlining your workflow and making a data-driven approach. Thus, Valasys AI was born.

Why Valasys AI?

Truth is, if you are a sales rep or a marketer, we feel you. We were exactly where you guys are today. Following up with prospects but to no avail, reaching out to weak leads, unable to personalize outreach to maximize engagement, and certainly, sleepless nights to turn data into actionable insights.

What’s even more annoying is the fact that you have to keep changing your tabs, and navigate from one application to another for a single lead generation and sales campaign. All these efforts. Just to convert one lead. All that hustle for crumbs; not a fair deal!

And in this data-driven age, what is the most baffling aspect is the accuracy of the data. Most are selling scrap. They will claim an eye-candy number but in reality, only a fraction of it is valid and verified. This pushes back the timeline and compromises the quality of your delivery.

So, when we had the chance to improve upon these challenges through detailed data analysis, our immediate consideration was to make it available for all. And the timing couldn’t have been any better. With the rise of AI/ML, we believe Valasys AI comes in at the right time to help solve these problems with five standout features.

5 Standout Features of Valasys AI

Valasys AI is a multifarious and multi-dimensional platform that is programmed and designed to take care of your entire sales pipeline. From prospecting the right accounts to placing them at the accurate stage of their buyer journey, to following up with them with the right set of actions to even personalizing your outreach communications, Valasys AI does it all. It is like running your lead generation campaigns on steroids. Let’s take a look at the Top 5 standout features of Valasys AI:

1. Building Ideal Customer Profiles:

First thing first. Most of your sales campaigns do not yield the desired results simply because you are not targeting the right set of accounts. It’s like fitting a square peg in a round hole. Prospecting is crucial for a healthy sales pipeline.

“For instance, one of our clients revamped its targeting strategy with Valasys AI, resulting in a 30% increase in qualified leads within just two months.”

You’ve got to fish where the fish are. That is the reason why you must know your audience before you make your pitch.

This is achieved through a unique and proprietary score called the Valasys AI Score (VAIS). This score measures how ideal the buyers are for you. The higher the VAIS score, the more aligned the buyers are with your product & service.

This score is calculated by factoring over 10+ parameters and attributes. It includes demand, success stories, revenue potential of the product, firmographic fit like ideal employee size & company revenue, and various industry-specific rules. For example, in the retail industry, if the employee size and revenue both are high, it positively impacts the buying decision.

To know more about how VAIS is calculated, read this blog.

2. Measuring Purchase Readiness:

While the Valasys AI Score (VAIS) helps you identify the ideal buyers for your products or services, understanding their purchase readiness is equally crucial. By combining these two metrics, you can not only pinpoint who your best prospects are but also gauge how close they are to making a decision. This comprehensive insight allows you to tailor your outreach strategies effectively, ensuring that you engage with potential buyers at the right moment in their journey.

“For example, if a buyer is at an early stage of research, pushing the buyer for a demo can be detrimental to your cause. Rather, we should develop an interest in the buyer for our product or service. This attribute came in handy especially when we manage the full-funnel campaigns.”

The intent signal in Valasys AI is categorized into three tiers: Strong, Very Strong, and Super Strong. The more topics a domain demonstrates intent for, the higher the signal strength. This approach allows you to efficiently segment buyers, helping you determine whom to approach for a demo now and who needs further nurturing before making that call.

This way, you will know when to hold them and know when to fold them.

3. Building/Verify ABM Accuracy:

Valasys AI is an ABM building platform designed to help you create a precise Account-Based Marketing (ABM) list based on product subcategories. Unlike other platforms, the ABM list generated by Valasys AI is prioritized and segmented, ensuring that the lists are highly specific and accurate, with laser-like precision.

To score the accounts, data is sourced from over 200+ credible sources and then cross-verified. Additionally, our in-house team manually validates the quality of the reviews before the model generates the score.

Have you ever sourced a Target Account List (TAL) that resulted in disappointingly low conversion rates? In the past, we found ourselves in a challenging situation with a client whose TAL was below average. Our team of analysts struggled to meet the target, leading to tense discussions where the client believed the TAL was accurate, while our team raised concerns about its validity.

So, how do you navigate such a situation? Simple! Utilize Valasys AI’s Verify ABM feature. By uploading your list of domains into the platform according to the sub-product category for your campaign, the platform will instantly assess the accuracy of those accounts. This feature not only helps you identify and rectify potential issues with your TAL but also facilitates smoother conversations with clients by providing data-driven insights. With Valasys AI, you can address discrepancies professionally and always implement a data-driven decision-making approach.

4. Replicate Top Performing Clients with Look Alike Modelers:

Leveraging the AI model, one of the premium features of Valasys AI is its AI-based recommendations based on user preferences and top-performing clients. You can upload a list of domains that you have identified as your top-performing clients or simply because you want to emulate that list and use it as a reference to replicate a similar list of clientele.

Valasys AI’s Look Alike Modeler is the easiest and fastest way to expand your client base. The recommendations are generated by keeping two parameters under consideration: the VAIS and the sub-industry of the domains uploaded. This ensures that all accounts generated through the LAL function will yield a list of domains from the same sub-industry and within the comparable range of scores.

Personalize Outreach using Topics:

So far, we have explored how Valasys AI can help in prospecting. Once you have identified the best buyers, the intent signal will tell you when you should reach out to the buyer. But another key aspect where most fail in the sales pipeline is their ability to personalize the outreach communication to increase relatability and engagement among the users.

Yet in another instance, we have learned the hard way. Numerous A/B tests & countless trials & errors to increase the open rate of email, click-through rates of landing pages, and ads posed a massive hindrance to our ability to scale up.

Naturally, we felt the need to address these pain points. By integrating the Bombora APIs, apart from the intent signal strength of domains, we were able to access the topics around which the domains are showing intent. This is updated weekly. And you can track and measure the trend of affinity against a certain topic for a domain. You can then use these topics to curate your newsletters, landing pages, and ad copies to ensure you capture the interest of those domains.

This has proved immensely useful for all of our clients. There has been a stark increase in the open rate, clicks, and CTRs.

Valasys AI: Adaptable to Your Specific Objectives

Valasys AI is a versatile platform. Apart from the functionalities listed above, Valasys AI has a host of other utilities like discovering contact details and so on. But the most important aspect of Valasys AI is it’s adaptable and can be used as per user’s interpretation and objectives to use the insights. At its core, the platform remains a data insight platform. Turning your idle data into intelligent insights. However, one can choose to use it as per one’s objective.

For instance, you can use it to enrich your data. You can use it to enable sales. So on and so forth. Before I conclude, here’s an interesting way we used the platform for a particular client to achieve the bottom line of a campaign.

The client wanted to run a full-funnel campaign. The double layer score of VAIS + Intent already enabled the client to map each prospect into the buyer journey and placed them accordingly to the best fitting stage of the funnel. Then using the “topic” suggestions, the client went on to create outreach communication relevant to the stage of the funnel the prospects are.

Simultaneously, for the full funnel program, we ran a series of programmatic ads wherein we placed the ads across premium and niche-related high-traffic websites. And we used the insights from the Valasys AI to set the targeting parameters for the ads. An apparent data insight platform that functioned as a Data Management Platform (DMP) for programmatic ads.

The possibility with this platform is endless. All you need to do is get started with Valasys AI today. If you want to get a live demo of the platform, drop us a mail at info@valasys.ai / info@valasys.com