B2B Marketing Blogs

The conventional ways of B2B transactions are being shattered. Automation is the driving force behind how organizations get paid these days. Paper checks have been completely ...

SAP has designed a cloud-native platform with data enrichment software magnified abilities to enable your businesses to optimize customer acquisition, retention and loyalty. The platform called ...

The impact of unified communications over cloud is pretty evident in the B2B marketing world and widespread as well. Operating in the cloud can influence the ...

Outbound sales is a methodology wherein salespeople directly initiate contact with prospective buyers with the intent of accomplishing a sale using outbound sales techniques such as ...

How to ‘Smart Deploy’ a MarTech Stack in the Post-Pandemic Era Emerging from the disruption of the year 2020, every marketer has a question on the ...

What are Responsive Ads? Responsive Search ads are the latest addition to Google Ads and are the most extensive and highly flexible form of Google search ...

Have you ever thought of leveraging B2B engagement data or first-party intent data to maximize your business bottom lines? Or have you done everything right including ...

In the first few months of 2021, we saw history being made in the world of NFTs. Headlines started popping up all over the internet. A ...

When it comes to marketing, closed-loop solutions form the part of marketing that relies heavily on data and insights. When it comes to excelling with their ...

In a post-pandemic world providing customers with phenomenal experiences has become more important than ever before. Brands not only need to be more empathetic and compassionate ...

Buyer intent data is increasingly becoming a useful asset for B2B marketers to optimize their business endeavors. B2B buyer intent data signals can be captured with ...