B2B Marketing Blogs

Outbound Marketing vs Inbound Marketing

There are two overarching marketing strategies: Inbound and Outbound. As the name suggests Inbound is the kind of strategy implemented keeping in mind that the customer …

12 Brilliant Ways to Increase Email Deliverability

Email marketing is an evergreen strategy for marketers and is amongst the most convenient ways of reaching out to new as well as existing customers.

Top 10 Brilliant Examples of a Winning Customer Acquisition Strategy

Developing a winning strategy for acquiring more customers is something that all the top brands want to do. However, not many know where to begin with …

The Ultimate Guide to B2B Transactions: Types, Solutions & Security

The conventional ways of B2B transactions are being shattered. Automation is the driving force behind how organizations get paid these days. Paper checks have been completely …

Top 10 SAP Customer Data Platform Alternatives

SAP has designed a cloud-native platform with magnified abilities to enable your businesses to optimize customer acquisition, retention and loyalty. The platform called SAP customer data …

How Cloud-Based Communication is Shaping B2B Marketing

The impact of unified communications over the cloud is pretty evident in the B2B marketing world and widespread as well. Operating in the cloud can influence …

Why Outbound Sales Process is the Ultimate Way to Generate Leads

Outbound sales is a methodology wherein salespeople directly initiate contact with prospective buyers with the intent of accomplishing a sale using outbound sales techniques such as …

How to ‘Smart Deploy’ a MarTech Stack in the Post-Pandemic Era

How to ‘Smart Deploy’ a MarTech Stack in the Post-Pandemic Era Emerging from the disruption of the year 2020, every marketer has a question on the …

What are Responsive Search Ads? Everything You Need To Know About Responsive Search Ads

Responsive Search ads are the latest addition to Google Ads and are the most extensive and highly flexible form of Google search ads. Responsive search ads …

The Best Lead Generation tools for 2022

Sales & lead generation are the processes that are clearly correlated & hence are very important for the B2B marketers. The marketers need to carefully choose …

How to Use B2B Engagement Data to Optimize Your Revenue

Have you ever thought of leveraging B2B engagement data or first-party intent data to maximize your business bottom lines? Or have you done everything right including …

Everything You Need to Learn About NFTs

In the first few months of 2021, we saw history being made in the world of NFTs. Headlines started popping up all over the internet.

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