B2B Marketing Blogs

There are two overarching marketing strategies: Inbound and Outbound. As the name suggests Inbound is the kind of strategy implemented keeping in mind that the customer …

Email marketing is an evergreen strategy for marketers and is amongst the most convenient ways of reaching out to new as well as existing customers.

Developing a winning strategy for acquiring more customers is something that all the top brands want to do. However, not many know where to begin with …

The conventional ways of B2B transactions are being shattered. Automation is the driving force behind how organizations get paid these days. Paper checks have been completely …

SAP has designed a cloud-native platform with magnified abilities to enable your businesses to optimize customer acquisition, retention and loyalty. The platform called SAP customer data …

The impact of unified communications over the cloud is pretty evident in the B2B marketing world and widespread as well. Operating in the cloud can influence …

Outbound sales is a methodology wherein salespeople directly initiate contact with prospective buyers with the intent of accomplishing a sale using outbound sales techniques such as …

How to ‘Smart Deploy’ a MarTech Stack in the Post-Pandemic Era Emerging from the disruption of the year 2020, every marketer has a question on the …

Responsive Search ads are the latest addition to Google Ads and are the most extensive and highly flexible form of Google search ads. Responsive search ads …

Sales & lead generation are the processes that are clearly correlated & hence are very important for the B2B marketers. The marketers need to carefully choose …

Have you ever thought of leveraging B2B engagement data or first-party intent data to maximize your business bottom lines? Or have you done everything right including …

In the first few months of 2021, we saw history being made in the world of NFTs. Headlines started popping up all over the internet.