B2B Marketing Blogs

Developing a winning strategy for acquiring more customers is something that all the top brands want to do. However, not many know where to begin with …

The conventional ways of B2B transactions are being shattered. Automation is the driving force behind how organizations get paid these days. Paper checks have been completely …

SAP has designed a cloud-native platform with magnified abilities to enable your businesses to optimize customer acquisition, retention and loyalty. The platform called SAP customer data …

The impact of unified communications over the cloud is pretty evident in the B2B marketing world and widespread as well. Operating in the cloud can influence …

Outbound sales is a methodology wherein salespeople directly initiate contact with prospective buyers with the intent of accomplishing a sale using outbound sales techniques such as …

Emerging from the disruption of the year 2020, every marketer has a question on the back of their head: What will their marketing team look in …

Responsive Search ads are the latest addition to Google Ads and are the most extensive and highly flexible form of Google search ads. Responsive search ads …

Sales & lead generation are the processes that are clearly correlated & hence are very important for the B2B marketers. The marketers need to carefully choose …

Have you ever thought of leveraging B2B engagement data or first-party intent data to maximize your business bottom lines? Or have you done everything right including …

In the first few months of 2021, we saw history being made in the world of NFTs. Headlines started popping up all over the internet.

When it comes to marketing, closed-loop solutions form the part of marketing that relies heavily on data and insights. When it comes to excelling with their …

In a post-pandemic world providing customers with phenomenal experiences has become more important than ever before. Brands not only need to be more empathetic and compassionate …