B2B Marketing Blogs

How to Create a Successful Webinar

Marketers keep on trying new tools and channels now and then to promote their brands. The webinar is one such channel. Primarily, a webinar is defined ...

Voice Search Marketing is Latest Trend Followed by B2B Marketers

The advent of artificial intelligence and machine learning have influenced various aspects of the lifestyle of people. More than ever, people are dependent on smartphones to ...

How B2B Agencies are Helping Companies to Boost their Business

With the growing number of companies across the globe, competition is rising exponentially. To stand out in traffic and grab the attention of prospective customers, companies ...

10 Post Pandemic Marketing Trends for B2B Marketers

The coronavirus pandemic has disrupted the business world. Besides the daunting health concerns and human causalities witnessed across the globe, executives across the globe are also ...

Salesforce-Reports-Strong-Growth-in-Commerce-Cloud-Sales

How to Use Salesforce Commerce Cloud to Design Seamless eCommerce Experiences

Salesforce Commerce Cloud, formerly known as Demandware, is a cloud-based service that helps in unifying the way businesses engage with customers over any channel or device. ...

7 Essential Event Marketing Strategies That Will Work

Event marketing, both physical and virtual, provides brands with an opportunity to offer their humanized faces to the customers and interact with them in real-time to ...

How to Excel With Sales Pipeline Management

Sales pipeline management is one of the most important responsibilities of B2B teams that marketers should learn to help the salespeople effectively and efficiently move the ...

10 Crucial KPIs for B2B E-commerce Marketplace

In a data-driven world, you need to understand how to measure the success of your business model. Employing appropriate KPIs for B2B e-commerce marketplace helps marketers ...

5 Advantages of Sales Funnel Marketing

Sales funnel marketing is all about the orchestration of your branding and business development endeavors in a way that helps salespeople acquire new potential customers and ...

How Lesser-Known Contacts Strengthen B2B Sales Strategy

The B2B sales strategy focuses on building long-term relationships with the customers to attract customers who not just convert but also generate more business opportunities, rather ...

How Retention Marketing Paves the Way to Business Growth

The debates over customer retention and acquisition marketing have always been contentious for the business fraternity. Focusing on retention marketing paves the way to business growth ...

How CRM Solutions Can Future-Proof Customer Experience Management

The traditional way of measuring and optimizing customer experience was majorly confined to the analysis of the customer sentiment data. The outbreak of the pandemic crisis ...