The focus of social media management leaders on marketing automation technologies has led to the strategic integration of leads.

On 10th of March 2020, Hootsuite announced integration with Oracle Eloqua, part of Oracle Marketing Cloud & amongst the most comprehensive marketing technology ecosystems. The integration will facilitate the customers to sync social data with their marketing automation platform & unite their social & digital campaigns.

The integration of Hootsuite with Oracle Eloqua allows customers to view campaigns & social content together in the Oracle Eloqua calendar. Creating new social content directly in Oracle Eloqua allows marketers to be published through Hootsuite. The integration also surfaces the interactions that the customers have with the social profiles of the brands into Oracle Eloqua. The marketers can thus get a complete view of customers’ journeys.

According to Richard Hungerford, VP Business & Corporate Development at Hootsuite stated that Hootsuite is focused on integrating the marketing automation technologies to help organizations gain a cross-channel view of prospects & customers.

He also added that HootSuite and Oracle have mutual customers who can accelerate their investment in social ventures by fueling their lead scoring programs. This is possible by integrating social data from Hootsuite into Oracle Eloqua. Adding social to the lead scoring programs can help marketers amplify their investment into social media.

In recent research published by London Research & Hootsuite, 87% of companies surveyed stated that they wished to have unified customer profiles.

Integrating social data & other marketing platforms equips organizations to create richer customer profiles & unveil several actionable insights.

Neil Tolber, Director of Marketing Communications at Mack Trucks stated that they have been using Oracle Eloqua for several years.

He also added that integrating social media endeavors to other marketing platforms enables the creation of more elaborate customer profiles & allows marketers to unveil actionable insights.

Neil also added that leveraging Hootsuite integration benefits customers as well as prospects. As the brands have a more comprehensive view of customers’ journeys, the interactions with brands’ social profiles are more engaging & holistic.

In the Q4 2018 report by the Forrester Wave B2B Marketing Automation Platforms, Oracle Eloqua was identified as a leader. Hootsuite even emerged as a leader in the Forrester New WaveTM: Sales Social Engagement Tools report.

About Hootsuite

Hootsuite is trusted by above 18 million customers & employees at more than 80% of the Fortune 1000. The company claims to have unparalleled expertise in scaling up customer insights. The collaborative ecosystem helps people & organizations succeed in their social endeavors. 

The company is a marketing & advertising company found in the year 2008 & headquartered in Vancouver, BC. It is privately held & specializes in Social Media Management System, Twitter, Facebook, LinkedIn, Social Media ROI, Collaboration, Analytics, Engagement, Security, Dashboard, Marketing, Promotion, Outreach & Instagram.

About Oracle Partner Network

Oracle PartnerNetwork (OPN) is the partner program by Oracle that enables the partners with a differentiated advantage to develop, sell as well as implement Oracle solutions. OPN leverages resources to support the specialized knowledge of the products & solutions by Oracle. OPN has evolved to fit the growing product portfolio of Oracle which partners base & business opportunities.

The key to the latest enhancements to OPN is the ability for partners to be rewarded & recognized for their investment in the Oracle Cloud. The partners who engage with Oracle will be able to scale their Oracle Cloud expertise & success with the customers via the OPN Cloud program. This innovative program complements existing OPN program levels with tiers of recognition and enables obvious benefits for partners who choose to work with Oracle Cloud. 

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