Prologue

Ascendency & evolution are the core pillars of the ever-dynamic & transcending modern B2B world. It takes a lot to succeed in sales & the ecosphere of attracting, engaging, converting & retaining the customers now is more competitive than it has ever been.

So, we have compiled the ultimate list of B2B marketing software for ambitious brands, intending to help you optimize your marketing endeavors for a better Return on Marketing Investment (ROMI).

This ultimate list of B2B marketing software for ambitious brands has been articulated to help marketers become more efficient & to enable them to execute deliverables, meet deadlines, develop strategy & measure & optimize the results of their marketing endeavors.

In a data-driven world data analysis & interpretation lie at the very heart of every marketing endeavor.

The marketing technology-mix of software makes a world of difference when it comes to productivity & efficiency.

The B2B marketing tools summarized below can help the B2B marketers march in the right direction & ensuring that they leave no stone unturned on their journey towards the industry success:

1. Tools:

Besides sales, the CRM software can also be leveraged for an array of tasks including audience segmentation, project management, and campaign management & for more targeted marketing.

The following is the list of some of the best CRM software:

  • HubSpot:

This B2B software helps marketers build a targeted list, automate their email marketing & lead scoring campaigns & with robust analytical reporting.

The platform has also got a mobile version.

Gartner peer insights voted the platform as to the best CRM lead management software of 2018.

  • Salesforce:

Salesforce provides automated lead management & reporting capabilities. The robust reporting options display important marketing metrics at a glance viz. pipeline by account type, leads driven by the campaign, top marketing channels & unspent marketing dollars.

Salesforce remains the 2018 G2 Crowd leader for CRM software.

2. Team Collaboration:

Among the ultimate list of B2B marketing software for ambitious brands, peer-reviewing copy or sending project updates holds special importance.

According to a study by Standford, the mere perception of working collaboratively can motivate people to perform better.

Let’s delve in:

  • Google Drive:

The suite of Google web tools lets B2B marketers collaborate on team files in real-time. If one manages a corporate blog, one can outline the blog post ideas with Google sheets, collaborate on blog post drafts with Google docs & present the traffic analysis with the help of Google Slides.

Saving the changes, the marketers no longer have the fear of losing documents.

  • CA Agile Central:

Up next amongst the ultimate list of B2B marketing software for ambitious brands is CA Agile Central that provides marketers with a single location to plan projects assign work & track assignments from start to finish.

This tool helps keep abreast of design work, blog assignments and more.

3. Market Intelligence:

Market intelligence tools organize data from a variety of sources to one location to help B2B marketers make more informed, strategic decisions.

The market intelligence tools on the ultimate list of B2B marketing software for ambitious brands include the following:

  • BuzzSumo:

If one is looking to research SEO & content campaigns, BuzzSumo leads to the latest online content, shared articles & key influencers around specific topics & keywords. 

Marketers need to type in competitor’s URL to discover unique insights such as influencers, backlinks & top-performing content.

  • Survey Monkey:

Survey Monkey provides valuable survey capabilities to collect audience insights & aid the marketing endeavors of the brands. Thus, the platform qualifies amongst the ultimate list of B2B marketing software for ambitious brands.

4. Social Media Management:

According to research by carljohnson.co, about 95% of the marketers use social media as a part of their digital marketing strategy.

Let’s explore marketers’ favorite social media management tools on the ultimate list of B2B marketing software for ambitious brands:

  • Sprout Social:

This one is a popular social media management app. It can be used to track social media campaigns, referral traffic & conversions to measure engagement & lead generation. The comprehensive social listening features help the marketers measure brand awareness, monitor relevant keywords & identify the influencers with high follower counts.

Additionally, there’s also competitor analysis functionality for the marketers to benchmark their performance.

  • Hootsuite:

Hootsuite is amongst the popular “Social Media Management System” & deserves a place amongst the ultimate list of B2B marketing software for ambitious brands. It helps tracking & management of social media platforms & enables marketers to monitor what people are saying about their brands & also helps them respond instantly.

One can view streams from multiple networks such as Facebook, Twitter & Instagram & can post updates.

5. Email Marketing:

Emails can be very powerful. The following tools are on our list of the ultimate list of B2B marketing software for ambitious brands & help marketers optimize their marketing endeavors:

  • Oracle:

The tool is useful in setting up automated email nurturing campaigns, building customized emails & creating targeted lists. This helps in the management of leads, campaigns & social media channels.

  • Litmus:

Litmus streamlines the email development process & is definitely on the ultimate list of B2B marketing software for ambitious brands to create emails using web-based editor.

Not only that it also helps dig into email analytics to inform strategy & fix strategies that lead to the unread marketing messages.

6. Search Engine Optimization (SEO):

The B2B marketing channels or rather the multiple channels across the web rely on the SEO best practices to optimize their SEO rankings & to bolster their organic presence as an inbound marketing priority.

The following SEO tools find a place on the ultimate list of B2B marketing software for ambitious brands:

  • SEMRush:

The SEO toolkit from SEMRush helps in upgrading your SEO tactics for the next level.  The platform equips domain overview, gaining bird’s-eye view of the competitors’ SEO; explore their domains & the keywords that they are ranking for. 

The tool also helps identify competitors’ main traffic sources & unveil their top ranking websites. The organic research summary, keyword gap, backlink gap & keyword overview along with more in-depth analysis are the exclusive features facilitated.

  • NinjaOutreach:

Modern marketers comprehend the imperativeness of the link-building practices to establish domain authority. NinjaOutreach is another special tool on the ultimate list of B2B marketing software for ambitious brands. Scheduling mass outreach campaigns, automated follow-ups & identifying high-quality bloggers & publications within a particular niche, target industries or locations are amongst the special advantages of the tool. 

Bringing It All Together

The above enlisting for the ultimate list of B2B marketing software for ambitious brands combine the ones with best-in-class technology to identify process & deliver the requisite results that marketers need.

With automation & data taking the center stage, the modern B2B world is studded with tools to allow marketers to access & segment their persona information into diverse clusters & research on the requirements of your sales team, to help them with the most qualified leads aimed towards sales revenue optimization.

Valasys Media helps B2B marketers with an array of services including lead generation, account-based marketing, lead nurturing, event promotion services, list building services & content syndication services. Our services are tailor-made & perfect blend of modern technological undertakings & human elements to help the B2B brands optimize their marketing endeavors.

Leverage on our expertise & do contact us to decipher your gateways to managing perennially healthy sales pipelines & optimal sales revenue.

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