Visualizing Diversity In Advertising Around The World

Visualizing Diversity in Advertising Around the World is a global report commissioned by Shutterstock to examine how marketers across five countries are incorporating diversity in their advertising visuals. Based on a survey of over 2,500 marketers, the study analyzes generational, regional, and thematic perspectives on the use of inclusive imagery. It reveals that while Millennials and Gen Z are leading the way in using diverse visuals—such as those featuring people with disabilities, racially diverse individuals, and non-binary models—many Baby Boomers and Gen X marketers have yet to follow suit. Regional insights show Brazil as a frontrunner in embracing diverse representations, while support for regulations to prevent gender stereotyping in ads is growing globally. For marketers seeking to align with evolving consumer expectations and strengthen brand reputation, this report offers valuable guidance and benchmarks.

Download this report to learn how global marketers are using diverse visuals to drive brand relevance and social impact.