Valasys AI Score Explained Simply: How It Helps Marketing and Sales Work Smarter

The Smartest Decision Your Revenue Team Can Make

VAIS doesn’t just tell you who to target. It tells you who to target first, what campaign to run, and what to say when you get there, backed by AI scoring and live intent data. 

Every revenue leader has sat in front of a Target Account List (TAL) and asked the same question: where do we actually start?

Not which industry. Not which company size. Which specific account, right now, is most likely to convert, and what is the right move to make on them today?

That is the question Valasys AI Score (VAIS) was built to answer. Not approximately. Not based on gut feel. With a precise, data-backed score that ranks every account by how closely it aligns with your product and how actively it is researching solutions like yours right now.

This is what smart revenue looks like.

VAIS: One Score That Does the Heavy Lifting

VAIS assigns every account a numerical score between 55 and 95. That number represents the alignment between a company and your specific product.

The score is generated by combining two layers of intelligence. Product-level signals, market demand, competitive landscape, industry fit, verified success patterns, are cross-referenced against company-level firmographics: size, revenue, tech environment, industry classification, and purchasing triggers.

Every factor is weighted based on its direct influence on buying decisions. The result is a ranked list where the accounts most likely to convert sit at the top, and every account below them has a clear label and a recommended action.

VAIS doesn’t hand you a list and wish you luck. It hands you a ranked, segmented, action-ready list, so the first decision your team makes every morning is already made for them. 

Intent: The Layer That Tells You When

Fit is static. Intent is live.

A company can be a perfect product fit and still be eighteen months away from a buying decision. Working that account today is not smart, it is expensive. VAIS solves this by layering Bombora’s B2B intent data directly onto every account score.

Bombora tracks research behavior across millions of websites. When a company’s team starts consuming content on topics related to your product, competitor comparisons, solution reviews, category deep-dives, that activity registers as an intent surge. The more topics they engage with, the stronger the signal, and the further along the buying journey they are.

Combined with the VAIS score, this tells you two things at once: this account is the right fit, and they are in-market right now. That combination is where the highest-converting pipeline comes from.  

Four Things VAIS Lets You Do That Nothing Else Does

1. Build a high-intent ABM list from scratch

Define your product subcategory. Select up to 12 Bombora intent topics that reflect what in-market buyers research. VAIS cross-references your configuration against live intent data and returns a fully ranked account list with score, funnel stage, and suggested campaign type baked in. No manual filtering. No debate about who makes the cut.

2. Score and verify an account list you already have

Upload your existing TAL. VAIS scores every domain and tells you instantly which accounts are worth working on, which need nurturing, and which are costing your team time they will never get back. If a client insists their list is clean, this is the fastest way to know for certain.

3. Replicate your best accounts at scale

Upload your top-performing customer domains. VAIS scores them, identifies their sub-industry classification, and surfaces other companies in the database that share the same alignment profile. You stop guessing at who else might buy and start finding companies that look exactly like the ones that already have.

This is Lookalike (LAL) modeling at its most precise, turning your existing customer DNA into a repeatable blueprint for growth.

4. Get to the right person inside the right account

Once the account list is set, VAIS Find Prospect identifies the actual decision-makers and influencers inside each company. Filter by job function, seniority, geography, and company size. Verified email and phone where available. The gap between account intelligence and a real conversation closes in minutes.

One platform. Account scoring, intent signals, list verification, look-alike modelling, and contact discovery, all working from the same data layer, all pointing your team in the same direction.

The “Smarketing” Bridge: Ending the Tug-of-War

The biggest drain on revenue is a lack of alignment. Marketing generates leads Sales calls “cold,” and Sales ignores accounts Marketing spent thousands to engage.

VAIS acts as the Single Source of Truth. When everyone uses the same numerical score, the “Monday Morning Debate” disappears. Marketing knows when to stop awareness and start nurturing, and Sales knows exactly why they are picking up the phone based on the prospect’s active research topics.

A Day in the Life: The VAIS Transformation

What Your Team Stops Doing

VAIS is as much about what it eliminates as what it adds. It eliminates the Monday morning debate about which accounts to prioritize. It eliminates marketing and sales working from different lists with different logic. It eliminates the wasted quarter where half the pipeline was never going to close because the targeting was off from day one.

When every account in the system has a score, a funnel stage, and a recommended action, the team stops making judgment calls about process and starts making judgment calls about execution, which is where their time and expertise actually belong.

The Clearest Signal in the Room

VAIS does not replace the intelligence your team has built. It makes that intelligence precise. It takes what your best people already know about your market and gives it a number, so the whole team can act on it, not just the people who have been in the industry long enough to feel it.

That is what separates a revenue team that works hard from one that wins consistently.

Start your 7-day free trial to see your market scored and ranked in minutes.

Priyanshi Kharwade