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Cyber monday 2025: b2b ecommerce strategy for tech & growth

Cyber Monday for B2B eCommerce: The 2025 Playbook for Tech & Long-Term Growth

“In this economy, you don’t need a reason to shop, but brands literally come up with a unique reason each ...

What B2B Marketers Are Actually Grateful For This Thanksgiving: Valasys Edition

What B2B Marketers Are Actually Grateful For This Thanksgiving: Valasys Edition

Look, I know what you’re expecting. Another fluffy Thanksgiving post about “being grateful for our amazing customers” followed by a ...

Who's on Your Guest List? Why ICP Clarity Makes Every Campaign Count

Who’s on Your Guest List? Why ICP Clarity Makes Every Campaign Count

If you’re hosting an event, you don’t send invitations to the entire city. You only invite the specific guests who ...

The Psychology of Gratitude Marketing Why Empathy Converts Better Than 70% Off

The Psychology of Gratitude Marketing: Why Empathy Converts Better Than 70% Off

The marketing world is undergoing a shift. A meaningful one. And to be honest, it has been overdue for a ...

The Comeback of B2B Cold Calling: How Voice Gives the Edge You Need

The Comeback of B2B Cold Calling: How Voice Gives the Edge You Need

Introduction: Ring, Ring: Still Relevant? Cold calling is hot again, and not just ironically. In today’s B2B world where everything ...

SDR Tips to Get More Replies and Meetings in B2B Sales

SDR Tips to Get More Replies and Meetings in B2B Sales

Attention is the currency you are betting on.  So in a world where marketers are bombarded with hundreds and thousands ...

Top 10 B2B Database Providers in the US

Top 10 B2B Database Providers in the US

Every B2B strategy starts with one thing: The database. But Rome wasn’t built in a day and neither is your ...

How do B2B Database Providers Work?

How do B2B Database Providers Work?

Almost all the professional emails start with a name, an email and a phone number; it’s like a default setting. ...

Are MQLs the Missing Link Between Leads & Revenue

Are MQLs the Missing Link Between Leads & Revenue?

Introduction: Beyond Lead Quantity vs. Quality Dilemma Every quarter, marketing loves to pop champagne when dashboards glow with “20,000 new ...

10 Essential Steps for a High-Performing B2B Sales Process

10 Essential Steps for a High-Performing B2B Sales Process

Your B2B sales results could be better. The reason? The world of selling to businesses is evolving. It’s no longer ...

How Sales Prospecting Tools Can Boost Your Conversion Rates

How Sales Prospecting Tools Can Boost Your Conversion Rates

Sales prospecting tools are no more than a necessity in today’s business environment because otherwise, companies won’t be able to ...

Top B2B Buyer Behavior Trends in 2025

Top B2B buyer behavior trends in 2025

Have you ever wondered what goes on behind the scenes of a B2B purchase? B2B retailing is a complex and ...

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