The traditional way of measuring and optimizing customer experience was majorly confined to the analysis of the customer sentiment data. The outbreak of the pandemic crisis […]

B2B sales and marketing alignment presents remarkable opportunities for businesses to scale their revenue and realize their business bottom-lines. Adopting the path of B2B sales and […]

Accomplishing sales enablement is the ceaseless process of providing your sales teams with all the resources they need to optimize sales closure. The right resources play […]

The B2B marketing landscape has evolved in recent years to be completely digitized. As the world is in the grip of a pandemic, there have never […]

Many of us have heard the hoax “Guest Blogging is dead” so many times. While this concept was prophesized back in the year 2014 by Matt […]

Since the very inception of the B2B businesses, customer relationship management has been in use in some way or the other. However, the development of CRM […]

Branding lies at the core of every B2B marketing endeavor and as such developing a voice for or messaging for the brand is crucial to reflect […]

To be successful in B2B eCommerce operations requires proper strategic planning in terms of resource-assessment (both in-house and outsourced) to successfully plan and execute a B2B […]

The first quarter of the year 2020 witnessed the outbreak of COVID-19; the situation being so severe that WHO officially declared the phenomenon a global pandemic […]