Account-Based Marketing is a marketing strategy that concentrates on allocating marketing resources to engage a specific set of target accounts, those that often constitute the high-value […]

Account-based marketing is a technique employed by B2B marketers to identify and target the accounts they value the most. Deploying a personalized account-based marketing strategy optimizes […]

According to a study by CMO, 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher […]

B2B marketing thrives on the principle of reaching the right people in the right company well ahead of your competitors & deliver the right message every […]

Prologue Account-Based Sales Development is an amalgamation of integrated strategies encompassing personalized, omnichannel & multi-threaded outbound activities to architect high-value opportunities for both the prospects as […]

The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & […]

According to various research studies that have been conducted, Account-Based Marketing (ABM) outperforms other marketing channels and brings in a higher ROI. It is quickly becoming […]

Gone are the days when marketing was an easy task – checking urgent emails, running through meetings and appointments and updating a blog post. In today’s […]