7 Ways Digital Agencies Streamline Small Business Marketing Operations
Discover how a digital marketing agency streamlines campaigns, automates tasks, optimizes tools, and scales resources to grow your business efficiently.
Most modern marketing takes place online, and the best practices are constantly evolving. Failing to keep on top of them can make your marketing efforts feel inconsistent, making it difficult to earn that all-important brand recognition, yet following the constant changes in algorithms and online habits is a full-time role in itself. That’s why many businesses, and especially smaller ones, leave their digital marketing to an agency. This article digs further into the benefits this can offer.
- Centralised Campaign Management
Leaving your brand’s online presence in the hands of a single agency like DNM Digital is a good way to make sure your campaign stays consistent. The informal, ad hoc approach that many small businesses take to online marketing often results in disjointed email, social media, and advertising efforts. Agencies instead start by planning out the campaign and then manage it like a real project, ensuring everybody knows the guidelines, what needs to be done, and when to do it.
- Centralised Results and Reporting
From SEO to PPC advertising, digital marketing takes place across many different channels. As we’ve discussed, it can be challenging to keep all these disparate approaches on message, which is essential for building a strong brand identity. But it can also be challenging to gather and interpret the results so that you can see what’s working and what needs adjusting. Digital specialists often already have solutions in place for this, like a unified dashboard which shows real-time results.
- Automating Repetitive Tasks
With the help of AI, there are a lot of marketing tasks that can be automated, from posting on social media to sending out email newsletters. While this can save a lot of time in the long run, implementing automation usually requires specialist knowledge or expensive software that most businesses lack. However, partnering with an agency can grant you access to them. Your digital marketing agency can work with you to identify where your business will benefit most from automation.
- Quick Content Production
Content production is easily one of the most time-intensive marketing tasks. Writing blog posts, filming video clips, and recording audio can all take considerable time, but good agencies will have effective methods in place to expedite these tasks. For example, they will create templates for the briefs they give to writers, which clearly outline what they’re looking for and make the writer aware of any brand guidelines that need to be followed or other crucial details.
- Marketing Tech Optimisation
If your business is large enough to have a dedicated marketing department, you have likely already made some investments in marketing technology, or “martech,” tools. It’s worth getting a specialist digital agency to audit these from time to time, because lots of businesses end up paying for subscriptions to several tools with overlapping features. You may also be able to consolidate your marketing activities so that fewer tools are used, which means less time spent switching between them.
- Scalable Resource Allocation
The amount of work involved in digital marketing campaigns goes up and down in response to many factors, including seasonal demand for certain products, new tools becoming available, and big tech companies changing the ways they operate. With a salaried internal marketing team, you risk overspending if you need to scale back, or stretching their capabilities if you are scaling up. Agencies offer a lot more elasticity. You’ll save if they scale back, and they can scale up with ease.
- Compliance and Risk Management
Want to start an email newsletter? That means you need to collect email addresses, which means you now have privacy regulations to learn about and comply with. If you don’t, you risk fines and penalties. Making sure your marketing campaigns comply with regulations like GDPR and similar frameworks can be exhausting, but digital marketing firms already have solutions in place to ensure your campaign complies with these, and they will regularly audit your campaign for legal risks.
Conclusion
As well as handling specific aspects of your current marketing campaign, such as SEO, digital marketing specialists like DNM Digital help make the entire marketing process a lot simpler and quicker to implement. From crafting a coherent strategy to auditing your tech stack, the right partnership will help streamline your marketing efforts and give your business the momentum it needs to grow.
