B2B Demand Generation Market Forecast to Hit $15 Billion by 2033
A new report by Strategic Revenue Insights projects the global B2B demand generation services market will reach $15 billion by 2033.
JERSEY CITY, N.J., September 19, 2025
A recent report by Strategic Revenue Insights, states that the global market for B2B demand generation services is estimated to reach $15 billion by 2033. This shows the growing reliance of enterprises on advanced marketing technologies and ABM strategies to capture and convert the buyers.
According to industry analysts, there are three reasons driving this: the steady digital transformation of enterprise sales cycles, the rising adoption of ABM and the increased investment in analytics and automation platforms. Today, almost 70 buying processes are online, and then the sales conversations begin, pushing companies to sharpen their top-of-funnel strategies.
North America is the largest regional market, valued at an estimated $4.5 billion in 2024. However, Asia-Pacific is expected to record the fastest growth, with a projected compound annual growth rate of 12.5 percent, helped by a surge in internet adoption and SME participation.
Large enterprises account for the majority of current spending, though analysts note that small and mid-sized businesses are increasingly seeking cost-efficient demand generation programs.
Challenges remain. Compliance with privacy laws such as GDPR and CCPA is advancing data-driven practices, while oversaturation in digital channels has made it harder for campaigns to stand out. At the same time, smaller firms face hurdles in adopting the technology and expertise required to compete with larger players.
“The market is maturing, but it’s far from saturated,” the report notes. “Organizations that prioritize measurable results and align strategy with technology investment will be best positioned to capitalize on the next wave of growth.”
Observers say the outlook still looks strong. Emerging applications of artificial intelligence—including generative AI for content creation and predictive analytics for lead scoring—are expected to further accelerate adoption. Integration of sales, marketing, and customer success functions under revenue operations (RevOps) models is also expected to drive efficiency.
