Accenture Acquires MomentumABM, Signaling ABM is a Core Strategy for Enterprise Growth
Accenture has acquired MomentumABM to enhance its B2B marketing and growth strategies by integrating ABM expertise into Accenture Song.
JERSEY CITY, N.J., September 23, 2025
Accenture has acquired MomentumABM, a growth consultancy based in the UK which is known for account-based marketing (ABM). The deal enhances Accenture’s ability to deliver targeted growth strategies for enterprise clients. MomentumABM was founded in 2011. It employs roughly 90 people and has operations in both Boston and London. They are known for their Customer Buying Index, ABM Adoption Framework, and well-known ABM certification program.
Accenture aims to give better customer-centric growth strategies and B2B marketing advisory services by integrating MomentumABM’s expertise to its clients . This action promotes Accenture’s broader goal. It gives B2B clients in complex industries top priority for marketing reinvention. It helps them adjust to changing consumer demands and expectations.
The services offered by MomentumABM include program execution, capability building, operating model design, and growth strategy. Its team will join Accenture Song, the company’s creative and marketing advisory arm.
The acquisition is one of many recent additions by Accenture Song. The firm is building out its marketing transformation portfolio with companies like Unlimited, GemSeek, Mindcurv, and ConcentricLife.
Accenture stated that adding MomentumABM will help global B2B clients improve alignment between sales and marketing while driving measurable growth through highly targeted marketing strategies.
MomentumABM’s founder and CEO, Alisha Lyndon says this partnership will enable clients to scale strategies and operations by combining MomentumABM’s deep ABM knowledge with Accenture’s global scale and AI capabilities.
The deal also provides Accenture with a suite of proprietary methodologies, including the Customer Buying Index (CBX), which offers data-driven insights into C-suite decision-makers. This expertise will be integrated with Accenture Song’s AI investments to help clients develop advanced, AI-powered personalization strategies and create more connected sales and service models.
This move reinforces ABM as a must-have strategy for today’s enterprises, as the global B2B marketing services market is estimated to reach US$22.77 billion in 2025, with growth expected at a 6.7% CAGR through 2030.
