Apple Quietly Acquires Parisian AI Startup Datakalab 

24th April, New Jersey: Apple has made a strategic move to strengthen its artificial intelligence (AI) capabilities with the acquisition of Datakalab, a Parisian startup specializing in efficient AI algorithms. Finalized in December 2023, this acquisition underscores Apple’s growing focus on AI development for its mobile devices. 

Datakalab, founded in 2016, boasts expertise in creating low-power AI algorithms specifically designed for smartphones and tablets. Their technology focuses on “industry-leading compression and adaptation” to ensure fast, cost-effective, and accurate computer vision applications on mobile devices. This aligns perfectly with Apple’s ambitions to bring cutting-edge AI features to its upcoming iOS 18 update. 

AI Advancements for Enhanced User Experiences 

Apple’s AI efforts extend beyond the Datakalab acquisition. Researchers have developed a revolutionary AI system called ReALM (Reference Resolution As Language Modeling). This innovative technology promises to transform how voice assistants understand and respond to user queries. ReALM simplifies the complex task of interpreting on-screen visuals by utilizing advanced language models. This paves the way for more intuitive and natural interactions with voice assistants, potentially impacting a wide range of commercial applications. As AI researcher Dan Faggella highlights, efficient AI systems can significantly enhance customer experiences, leading to increased satisfaction and loyalty.  

Exploring Strategic Partnerships for AI Integration 

While Apple is actively developing its own AI solutions, it’s also exploring strategic partnerships. According to a March 2024 Bloomberg report, Apple is in discussions with Google to potentially integrate Google’s powerful Gemini AI models into the iPhone. This move would significantly bolster the capabilities of upcoming iPhone software features. Additionally, reports suggest Apple has considered incorporating AI models from OpenAI, demonstrating their commitment to exploring various avenues for AI integration within their devices. 

Apple’s purchase of Datakalab is a clear signal. They’re aiming to bring powerful AI features to future Apple devices. This two-pronged strategy involves both internal development of AI tech, like the innovative ReALM system, and exploring partnerships with industry leaders like Google and OpenAI. By prioritizing AI, Apple positions itself as a strong competitor in the rapidly growing AI market. This could lead to a whole new way of interacting with iPhones and other Apple products.

This news is sourced.

Alok Chakraborty

With years of experience in the lifestyle, hospitality, and fashion industries, Alok has curated content for Forbes India, JW Marriott, Tech Mahindra, and the University of Berkeley. A die-hard Manchester United fan, an avid reader, and a crime-documentary binger, he merges his passion with his flair for writing. Alok pairs up his research with critical analysis.