Augmented Reality Packaging – Adding Magic to Product!
We live in times when every little aspect matters. Packaging is as important as the product. Often, you will see reviews on products of eCommerce brands where customers may express disappointment. Or praise if they like it. Consequently, the conclusion we draw here is that people pay attention to packaging and so should businesses. Augmented Reality packaging concept was developed to address this user experience expectations and have been successful in amusing the customers and adding to the overall satisfaction of the customers with the product.
This blog will guide you through tactics to integrate AR to your packaging and leveraging it to benefit from it.
Augmented reality for packaging
You can add AR to your product packaging and make customers happy. Many brands have leveraged packaging to boost their marketing success. What you can also do is amplify your marketing efforts with AR packaging demonstration that makes your campaign fun and engaging. Augmented Reality in marketing is a lesser known tactic with the highest chances of success when done right.
Imagine adding digital text, images, 3d animations and music on top of the products people order. This virtual layer of fun and entertainment can aid the festive vibe and make the buying experience a lot better. The strategy has been particularly helpful for brands during christmas and new years. When people look for gifting options online, they are sent their purchased items along with AR packaging that overlays christmas or a new year themed AR content that fills the room with a bliss of innovation. You can also offer a custom AR moment for customers who will delight their beloved ones with special moments. One such example would be to add a video clip to the package which is special or reminds of an occasion and can be gifted on birthdays, wedding anniversaries, and other special occasions.
Augmented Reality product packaging benefits
Adding augmented reality to your business places you ahead of your competitors, be it your internal workflow or audience facing operation. It gives you the edge to claim yourself as the new age brand that understands its audience. Today’s audience embraces unique initiatives and AR packaging does just that. Therefore, you will reap numerous benefits, some of which are:
A unique marketing tactic
Digital marketing managers look for ideas that are new and unique. It gives them the edge over competition on social media and other digital channels. Augmented Reality packaging is one such unique idea that you can use to promote your brand. You can even go a step further and ask your customers to record their videos while they unbox your product and record their experience with the unique addition of AR to the packaging. Leveraging this opportunity on social media can attract many eyeballs and drive overwhelming response.
Chances of going viral
Going viral has been in the minds of every business after the advent of social media platforms. It had been there even earlier. Marketers brainstormed for ideas that could help them spread their brand messaging and USPs across the world in no time. Today, with all the needed technology in place and since not many brands are aware of the unique benefits AR can give them if they employ it into packaging, there is an open playground. You will probably be one of the firsts in your product segment to introduce it and take all the limelight. It gives you the chance of getting an overwhelming response in terms of numbers, reach, engagement, traffic, purchases and much more.
A great tool to improve customer experience
Good brands take care of their customers even after the product is sold. There have been instances where customers lashes out at brands not for the product but because they are disappointed with the packaging, meaning packaging matters and adds to the customer experience. Thus, you must take care of the customer’s experience beyond purchase. It improves chances for returning customers. AR packaging can become one tactic of post-purchase customer experience that compels them to return to your store time and again. Send them a good note along with the packaging that makes it personalized. Maybe overlaying their personal information, a couple of photos and heart-warming messages to make their day and they will remember you and your brand.
Greater engagement
Customer engagement ultimately leads to conversion or sale. Thus if you have enough engagement over digital channels through enough proof of AR packing experience that your costumes had, their ratings and reviews, it adds to your brand engagement and ultimately leads to improved sales numbers.
Customer loyalty and retention
Building a strong relationship has proven to be beneficial for brands. One time customer relationships involve consistent effort to bring new customers everyday. However, with strategic marketing and customer service, you can earn trust and loyalty of your customers and compel them to return. Thus, it leads to customer loyalty and a long term mutual benefit.
Brand awareness
Brand creation and awareness is all about being there. It is about the design, the presentation, and the content. Packing has become one component of that branding aspect that you cannot explore. Thus, everything that elevates packaging impact will count. If adding AR to packaging works, nothing can be better.
Brand Recognition
People remember or recognize brands that can make an impact on their minds, do unique things or do things uniquely. Therefore, AR packaging can be one such out-of-the-box idea that can be the x-factor when it comes to strengthening the brand-recognition and related aspects of your brand and beyond.
Undoubtedly, brand building needs consistent efforts in terms of planning and taking new initiatives. And it gives you the edge if the idea is unique and likely to be received well. AR packaging is one such idea that can outperform your expectation giving overwhelming results in terms of improving crucial metrics like customer engagement, rating and reviews and customer retention. It is a great marketing tool and a reliable post-purchase customer service concept that always works. So, if you are planning to integrate AR to your existing packaging strategy, start right away with the PlugXR platform. Sign up now to get started.
