B2B Marketing Blogs

Sales pipeline management is one of the most important responsibilities of B2B teams that marketers should learn to help the salespeople effectively and efficiently move the …

In a data-driven world, you need to understand how to measure the success of your business model. Employing appropriate KPIs for B2B e-commerce marketplace helps marketers …

Sales funnel marketing is all about the orchestration of your branding and business development endeavors in a way that helps salespeople acquire new potential customers and …

The B2B sales strategy focuses on building long-term relationships with the customers to attract customers who not just convert but also generate more business opportunities, rather …

The debates over customer retention and acquisition marketing have always been contentious for the business fraternity. Focusing on retention marketing paves the way to business growth …

The traditional way of measuring and optimizing customer experience was majorly confined to the analysis of the customer sentiment data. The outbreak of the pandemic crisis …

B2B sales and marketing alignment presents remarkable opportunities for businesses to scale their revenue and realize their business bottom-lines. Adopting the path of B2B sales and …

Accomplishing sales enablement is the ceaseless process of providing your sales teams with all the resources they need to optimize sales closure. The right resources play …

The B2B marketing landscape has evolved in recent years to be completely digitized. As the world is in the grip of a pandemic, there have never …

Many of us have heard the hoax “Guest Blogging is dead” so many times. While this concept was prophesized back in the year 2014 by Matt …

Since the very inception of the B2B businesses, customer relationship management has been in use in some way or the other. However, the development of CRM …