QR codes are marketing tools that connect the offline and online worlds. By simply scanning the code, customers can land on a website, watch a video, get exclusive discounts, enjoy an original and captivating experience, and so much more. In this article, you’ll discover how companies use innovative QR codes for marketing strategies to seamlessly connect customers to digital content and enhance brand engagement.
Enhanced Customer Engagement
QR codes are awesome for bringing customer experiences to life. When people scan a QR code, they can unlock something fabulous (special content! killer sale! fantastic experience! etc.) right from their phone. That’s how you keep your customers interested and kick up engagement.
For example, a QR code on your product could mean a shopper can access a video demo or detailed product specs, all at the point of sale. How cool is that? And QR codes on your ads (think, outdoor ad, app, Insta feed, whatever) could lead to a stellar deal or introduce a shopper to the brand on social. You’re helping create that connection!
Interactive Advertisements
Interactive ads are another creative application of QR codes. Print advertising can be augmented by including a QR code linking to interactive content. This makes the ad more effective because it’s interactive and can be tracked.
Say a real estate company includes QR codes in their print ads. A prospective buyer scans the code with their smartphone, then takes a virtual tour, looks at additional photos, and even schedules a showing. The offline and online ads work seamlessly together to provide consumers with a comprehensive, meaningful experience.
Tracking Campaign Effectiveness
One of the greatest benefits of implementing QR codes in your marketing campaigns is that they’re measurable. When someone scans the code, you gather information about how your audience responds to your content. You can analyze this info to learn how a specific item of your campaign performs.
For example, a restaurant might use table tents with QR codes to promote a new dish. By counting how many times it’s scanned, they can determine if guests like the offer and make necessary adjustments. With immediate results, it’s easier to use insightful learnings to drive even better results.
Integration of Offline and Online Marketing
QR codes link your offline business with the online world. You can put QR codes in your offline marketing material, posters, and banners, and drivers can put QR codes in taxi bumper stickers to engage users with your online business.
For example — as a clothing retailer, you can add QR codes to your physical store signboards. Shoppers can scan and go to your online store, see more products, and avail your services. This way, you communicate more effectively and sell more online.
Social Media Engagement
Social media engagement plays a key role in marketing, and QR codes can be helpful there. With QR codes, customers can scan and follow companies’ social media profiles and engage with them.
Example: A cafe can create a QR code on their cups, which leads to their Instagram page. If a customer scans the code, follows the online page, and keeps a check on the sales and events. They shall have more customers engaged with them, increasing their loyal customer audience.
Creating QR Codes Easily
Creating QR codes these days is easy with tools like QRStuff. Whether you need a Facebook QR code, a QR code business card, a WhatsApp QR code, etc. – QRStuff has all the tools you need to generate a QR code. Tools that easily help you create QR codes are important in your marketing campaigns.
Having a convenient way to create QR codes empowers you to use this marketing tool to your advantage.
Tips for Effective QR Code Marketing
There are a few key factors to remember when integrating QR codes into your marketing efforts. First, ensure that the content of the QR code is something that will appeal to your target audience. This will inspire customers to scan the QR code and engage with your brand.
Second, make sure your QR code is scan-friendly. This means placing it in a logical place, and not using colors and designs that could deter your audience from completing a scan. You may also consider placing a copy or a CTA that goes along with the information the QR code links to, that way users know what to do after they’ve scanned the code.
Finally, track your QR code campaigns to measure their success. Leverage these insights to iterate on future strategies and make your campaigns stronger. Doing so will help you extract the full value of QR codes in your marketing plans.
Elevate Your Marketing with QR Codes
QR codes have come a long way for marketing in today’s age, offering brands the power to engage with customers & deliver memorable brand experiences. Interactive lead generation or tracking product popularity — the use case for QR codes is limitless. For all of the above use cases, brands can create QR codes using QRStuff.
If you feel inspired by the creative ways businesses use QR codes, keep user experience in mind, and focus on creating an interactive and immersive moment, try creating a QR code today!
