Top Instagram Marketing Trends that You Shouldn’t Miss Out On

Published by Guest Author on April 16, 2025

How many times have you opened Instagram and promised yourself that you would spend only two minutes on the app and end up scrolling for hours? Well, most of us are guilty of this. The truth is that social media is extremely addictive, and brands that use this to their advantage achieve great success.

However, the competition on Instagram is also more brutal, and brands need to constantly rediscover themselves to be relevant to the changing trends and user opinions. If you are a brand based in Miami, you have definitely experienced the wrath of this tough competition. Hence, it is extremely important to team up with a reliable Instagram growth company in Miami if you want to be at the top of the game. These professionals know how to move forward with your goals. Apart from this, here are some powerful Instagram trends that you shouldn’t miss out on if you stay relevant on the platform.

1. Focus on Video Content

Video content is taking over image content on Instagram. It is quite evident from the fact that once you have gone through a few images on your feed, you instantly go to the reels and spend hours on it. Further, if you go to your explore page, you will see the same trend. The majority of the suggestions present on the explore page are also reels. Based on the number of users on social media, there is no denying that it is ruling the 21st century, and in this reign, video content has the ultimate supremacy.

Viewers want short, crisp, entertaining video content from brands that enable them to have a good time while also learning about their products and services. When it comes to video content, you can get as creative as possible. You can indulge in some funny video memes, and if you can’t come up with a creative idea, you can just follow other popular brands as well.

2. Using AI for Content Creation

AI has taken over the tech world, including Instagram. So, it is important for creators to make the most out of AI for their marketing tactics. Currently, you can use AI for the following:

AI sticker generation: Users can generate custom stickers by giving prompts. They can use these stickers in their stories and chats.
AI for chats: You can use AI to start conversations, ask for recommendations, view AI profiles and the content that they post, and much more.
AI for reel creation: Instagram enables you to post ready-made reels based on the stories and videos on your profile.

3. Tell Engaging Stories through Reels

Instagram now lets you post longer content. In January 2025, Instagram announced that creators will now be able to post 3-minute reels that allow them to tell longer stories. Although short-format reels are still very popular, with longer reels, you have the freedom to tell your stories in a more comprehensive manner. Moreover, the platform also allows you to post interactive stories and other content, enhancing the overall experience of the users.

As a brand, you must take advantage of this opportunity and create more informative content that will engage your audience and enable them to find all the essential details they require.

4. Make the Most of Trial Reels

Instagram recently introduced trial reels. This allows creators to test their reels among people who don’t follow them. Available only for professional accounts, this feature allows you to share a trial reel with a few non-followers and check how they react to it in the next 24 hours. If the results are favorable, the creator can proceed and share the content with everyone else. This helps them produce fail-proof content that is bound to grab the attention of the audience.

Conclusion

Consumer behaviors are influenced by Instagram trends, and brands must make the most of them in order to enhance their reach. They should adapt their strategies according to the trends if they want to keep the audience hooked. Now, all this can be extremely confusing, especially if you don’t have prior experience. This is why you must hire an Instagram marketing specialist who knows how to navigate the changes and ensures you are always up to date.