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$122 Billion MarTech Expenditure by 2022

66% marketing teams have a Chief Marketing Technologist (CMT) in place as investment budgets in Marketing Technology (MarTech) has jumped from just 22% in 2017 to …

Incredible Women & Shattered Glass Ceilings

Great strides have been made towards equality but even today, many women find themselves unfairly blocked from advancing in their careers.

The Sales Developers Acquires Steward For Ideal Outbound Sales Process

Steward, one of the most accurate B2B data research firms based in Washington DC, has been acquired by The Sales Developers, Inc. This move was made …

Claritas – Barometric: Closed Loop Solution For Marketers

Businesses can now gain a better understanding of their leads’ behavior across multiple platforms thanks to the combination of Claritas best-in-class segmentation and the unrivaled cross-platform …

Biggest GDPR Fine Awarded To Google!

CNIL, the data protection regulator in France has issued a €50 million fine on Google for failure to comply with its GDPR obligations. This makes it …

MRP & Oracle: Email Marketing With ABM Precision

On 23rd January 2019 MRP, a leading global provider of AI-powered customer acquisition software and services announced its collaboration with Oracle Marketing Cloud. This partnership was …

Forrester Acquisition ‘The Sirius Way’

Sirius Decisions will be acquired by Forrester for $245 million to aid in creating a robust platform that guides companies and Chief Marketing Officers (CMO) to …

Triblio – Bombora Partnership: The Next ABM Evolution

Triblio, the award-winning Account-Based Marketing platform has announced their partnership with the leading B2B intent data provider, Bombora.

The $34 Billion Big Blue – Red Hat Deal

The largest deal ever for an open source company and the third largest tech deal ever was made on 28th October between IBM and Red Hat. …

Oracle Eloqua Update: Fast-Track Lead Gen

In a statement given to Demand Gen Report, Pierre Custeau, VP, product management, Oracle Eloqua had this to say about marketer problems, “As customer expectations continue …

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