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IBM Acquires Red Hat

IBM Acquires Red Hat

On Tuesday 9th of July, 2019, in a landmark deal worth $34 billion, IBM acquired all of the allotted & outstanding common shares of Red Hat, …

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NetLine Audience Explorer: Quantify Content Consumption

On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights …


DiscoverOrg Survey Intense Growth in Competition among U.S. Companies

On 11th June 2019, DiscoverOrg announced the results of its first-ever Purchasing Power Survey.  The report measures shifts in corporate department spending over the year which …

Salesforce Purchases Tableau Software

Salesforce Purchases Tableau Software

On 10th of June 2019, Salesforce Inc acquired big data firm Tableau software, making it Salesforce’s biggest investment (worth $15.3 billion) by far. Prior to this, …


HG Insights Integrates with Marketo Engage

On 29th May 2019 HG Insights, a company well-known for its technology intelligence, announced the launch of HG for Marketo Engage with the following objectives: Building …


Salesforce Nightmare Due To A Faulty Database Script

Salesforce was forced to shut down large chunks of its infrastructure on May 17th 2019 and is going through one of its biggest outages ever. Working …


The Return of Mumbrella’s B2B Marketing Summit

The Mumbrella’s B2B Marketing Summit, after an action-packed first year, is all set to reoccur later this year on September 5, 2019, at Sydney. The summit …


Atomic Reach Integrates with Marketo; Optimizing Email Marketing

Atomic Reach, the leading content intelligence platform announced on May 16th 2019 its integration with LaunchPoint by Marketo, an Adobe company. The companies, as a team, …


HubSpot & General Catalyst Unveil ‘ELEVATE’

HubSpot, the pioneer in the creation of growth-centric launch pads for the businesses worldwide, & General Catalyst, a venture capital enterprise that thrives on making investments …


Terminus to Incorporate Salesforce Platform

Terminus, a major provider of Account Based Marketing (ABM) platform, on 7th May 2019 announced its new integration into Salesforce, which will enable customers to bring …


DiscoverOrg + ZoomInfo = Enrich

On May 7th 2019, DiscoverOrg and ZoomInfo announced the launch of their new product, Enrich. This comes after the 2 companies joined together, in March 2019, …


$122 Billion MarTech Expenditure by 2022

66% marketing teams have a Chief Marketing Technologist (CMT) in place as investment budgets. Marketing Technology (MarTech) has jumped from just 22% in 2017 to 29% …

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