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Dynata partners with Google to measure brand lift on YouTube
It is now possible for advertising brands and agencies to holistically assess the success of their advertisements across all platforms ...
IBM Report: Consumers Pay as Data Breach Costs Reach All-Time High
60% of affected organisations hiked product prices post-breach; most essential infrastructure lags in zero trust adoption. $550k in extra expenditures ...
Bain & Company Launches NPSx- A New Digital Venture
The most capable customer experience leaders are developed through NPSx with the help of Bain & Company, which has decades ...
Euro-Dollar Parity for the First Time in 2 Decades
For the first time in twenty years, the euro and the United States dollar are trading at parity. This comes ...
Informa Acquires Industry Dive in a £323m Deal
On the 18th of July 2022, Informa acquired Industry Dive in a £323m deal. Informa is an esteemed UK-based B2B ...
Netflix hid ads for years, but now brands want in
Netflix’s membership count declined for the first time in over a decade, leading its stock to drop the most since ...
Microsoft Withheld Its Store Policy to Prohibit Open Source Commercialization
Introduction Microsoft withheld its store policy to prohibit open source commercialization unless it reviews the intent of the developers’ community ...
Hootsuite’s Bold Social Vision and New Brand System Break the Mould
Hootsuite pioneered the field of social media management in 2008 and, with the introduction of its subsequent rebranding, established a ...
Virtual and Mixed Reality to Witness 11-Fold Growth by 2028
According to Frost & Sullivan, the growing desire for immersive experiences is garnering greater interest and financing for virtual reality ...
Estée Lauder’s Text to Buy SaaS platform yields a 98x ROI
Within a year, Estée Lauder’s The Cosmetic Company Store Brand was responsible for bringing in an additional $1.8 million in ...
Major economies to go into recession in 12 months- Nomura
According to the chief economist at the brokerage firm Nomura holdings, many of the world’s leading economies will enter a ...
EY names Tim and Chris Vanderhook of Viant Technology Entrepreneurs of the Year 2022 Pacific Southwest Award Winners
The people-based advertising software industry leader Viant Technology Inc. made the announcement today that its co-founders Tim Vanderhook and Chris ...
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