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RollWorks Unveils Sales Insights Tool for ABM Platform
On the 6th of July 2020, RollWorks, an ABM platform announced the launch of Sales Insights. This will be an intrinsic tool within the company’s account-based …
Facebook loses $7 billion as Brands Boycott Facebook ads
Mark Zuckerberg reportedly lost $7.2 billion after several firms pulled away from Facebook ads. On Friday, the shares of the company were down by a drastic …
IBM launched Watson Works
On the 23rd of June, 2020 IBM launched Watson Works to equip marketers with data-driven insights to help them make precise decisions to mitigate the challenges …
Demandbase Acquires Engagio
On the 16th of June 2020, Demandbase announced the acquisition of Engagio to promote coalition, Precision, and clarity in the B2B marketplace.
LinkedIn Unveils Virtual Events and Poll Features
LinkedIn recently rolled out virtual events and poll features which will provide brands with new engagement opportunities. LinkedIn preconized that it accelerated its product roadmap to …
LinkedIn Integrates New Retargeting and Audience Network Tools
On the 2nd of June 2020, LinkedIn through its marketing blog announced some new retargeting options to allow the marketers to make their customer interactions more …
6sense Integrates with LinkedIn Campaign Manager to Enhance Audience Targeting
On the 23rd of May 2020, 6sense, a leading account engagement platform, announced the integration of its innate Dynamic Segments with LinkedIn’s Campaign Manager (LinkedIn is …
LinkedIn Algorithms Integrate Dwell Time to Improve Feed Rankings
Overthepast two years, LinkedIn has been actively working on improving its feed. On the 12th of May 2020, in an announcement made on LinkedIn Engineering blog, …
TechTarget’s Priority Engine Amongst the 2020 SIIA CODiE Award Finalists
On the 11th of May 2020, TechTarget’s Priority Engine was nominated amongst the SIIA Business Technology CODiE award finalists in two different categories: a) Best Marketing …
Infogroup Develops B2B Intent Data Potentiality
On the 28th of April 2020, Infogroup unveiled its competency to process B2B intent data using its real-time data platform Data Axle. The companies using B2B …
Nielsen Brandbank Integrated with Productsup
On the 22nd of April, Nielsen Brandbank Integrated with Productsup to streamline product content flow across digital channels. Nielsen Brandbank is providers of product content creation …
Examining the Power of a Potential AMD and IBM Partnership
The previous week AMD released it’s latest Epyc 7 F×2 Processors, following which this week the stage is perfectly aligned for a potential AMD and IBM …
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