Top Stories

RollWorks Unveils Sales Insights Tool for ABM Platform

RollWorks Unveils Sales Insights Tool for ABM Platform

On the 6th of July 2020, RollWorks, an ABM platform announced the launch of Sales Insights. This will be an intrinsic tool within the company’s account-based …

Brands boycott facebook ads

Facebook loses $7 billion as Brands Boycott Facebook ads

Mark Zuckerberg reportedly lost $7.2 billion after several firms pulled away from Facebook ads. On Friday, the shares of the company were down by a drastic …

IBM Launched Watson Works

IBM launched Watson Works

On the 23rd of June, 2020 IBM launched Watson Works to equip marketers with data-driven insights to help them make precise decisions to mitigate the challenges …

Demandbase Acquires Engagio

Demandbase Acquires Engagio

On the 16th of June 2020, Demandbase announced the acquisition of Engagio to promote coalition, Precision, and clarity in the B2B marketplace.


LinkedIn Unveils Virtual Events and Poll Features

LinkedIn recently rolled out virtual events and poll features which will provide brands with new engagement opportunities. LinkedIn preconized that it accelerated its product roadmap to …

3 Basic LinkedIn Strategies for B2B Marketing

LinkedIn Integrates New Retargeting and Audience Network Tools

On the 2nd of June 2020, LinkedIn through its marketing blog announced some new retargeting options to allow the marketers to make their customer interactions more …

6senses Dynamic Segments integrates with LinkedIn Campaign Manager

6sense Integrates with LinkedIn Campaign Manager to Enhance Audience Targeting

On the 23rd of May 2020, 6sense, a leading account engagement platform, announced the integration of its innate Dynamic Segments with LinkedIn’s Campaign Manager (LinkedIn is …

LinkedIn Algorithms Integrate Dwell Time to Improve Rankings

LinkedIn Algorithms Integrate Dwell Time to Improve Feed Rankings

Overthepast two years, LinkedIn has been actively working on improving its feed. On the 12th of May 2020, in an announcement made on LinkedIn Engineering blog, …

SIIA Business Technology CODiE award

TechTarget’s Priority Engine Amongst the 2020 SIIA CODiE Award Finalists

On the 11th of May 2020, TechTarget’s Priority Engine was nominated amongst the SIIA Business Technology CODiE award finalists in two different categories: a) Best Marketing …


Infogroup Develops B2B Intent Data Potentiality

On the 28th of April 2020, Infogroup unveiled its competency to process B2B intent data using its real-time data platform Data Axle. The companies using B2B …

Nielsen Brandbank Integrated with Productsup

Nielsen Brandbank Integrated with Productsup

On the 22nd of April, Nielsen Brandbank Integrated with Productsup to streamline product content flow across digital channels. Nielsen Brandbank is providers of product content creation …

A potential AMD and IBM partnership.

Examining the Power of a Potential AMD and IBM Partnership

The previous week AMD released it’s latest Epyc 7 F×2 Processors, following which this week the stage is perfectly aligned for a potential AMD and IBM …

Trending News​

Top Categories

Subscribe latest News

Keep abreast of the latest trends and news in the B2B industry