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FORCAS’ Next-Gen Scenario-based Account Analytics Platform Unveiled
On the 10th of September 2019, B2B marketing platform provider FORCAS USA, LLC (“FORCAS”) unveiled a collaborative platform to equip the marketers with scenario-based targeting. The ...
LinkedIn Unveils New Insights Hub to Improve Audience Insights
LinkedIn unveils a new element of its Success Hub marketing data & insights platform. The new hub aims to provide additional information pertaining to the specific ...
KickFire’s all-new IP-to-company API Aims at Optimizing B2B Firmographic Data
Kickfire, the global leader in IP address intelligence & company identification technology on the 25th of July, 2019, announced its latest release – IP address-to-company Application ...
Informa Engage & 180byTwo Collaborate to Make B2B Intent Data Accessible
On 22nd of July, 2019, Informa Engage, the global leader in marketing services announced that their self-reported & highly engaged, first-party online & offline business data ...
Recent Stats from Microsoft Reveal Improvement in LinkedIn Engagement
Ever since Microsoft acquired LinkedIn back in 2016, LinkedIn’s individual company performance reports vanished with the transition chapter. The detailed statistics of the professional social network ...
IBM Acquires Red Hat
On Tuesday 9th of July, 2019, in a landmark deal worth $34 billion, IBM acquired all of the allotted & outstanding common shares of Red Hat, ...
NetLine Audience Explorer: Quantify Content Consumption
On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights ...
DiscoverOrg Survey Intense Growth in Competition among U.S. Companies
On 11th June 2019, DiscoverOrg announced the results of its first-ever Purchasing Power Survey. The report measures shifts in corporate department spending over the year which ...
Salesforce Purchases Tableau Software
On 10th of June 2019, Salesforce Inc acquired big data firm Tableau software, making it Salesforce’s biggest investment (worth $15.3 billion) by far. Prior to this, ...
HG Insights Integrates with Marketo Engage
On 29th May 2019 HG Insights, a company well-known for its technology intelligence, announced the launch of HG for Marketo Engage with the following objectives: Building ...
Salesforce Nightmare Due To A Faulty Database Script
Salesforce was forced to shut down large chunks of its infrastructure on May 17th 2019 and is going through one of its biggest outages ever. Working ...
The Return of Mumbrella’s B2B Marketing Summit
The Mumbrella’s B2B Marketing Summit, after an action-packed first year, is all set to reoccur later this year on September 5, 2019, at Sydney. The summit ...
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