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Atomic Reach Integrates with Marketo; Optimizing Email Marketing
Atomic Reach, the leading content intelligence platform announced on May 16th 2019 its integration with LaunchPoint by Marketo, an Adobe company. The companies, as a team, ...
HubSpot & General Catalyst Unveil ‘ELEVATE’
HubSpot, the pioneer in the creation of growth-centric launch pads for the businesses worldwide, & General Catalyst, a venture capital enterprise that thrives on making investments ...
Terminus to Incorporate Salesforce Platform
Terminus, a major provider of Account Based Marketing (ABM) platform, on 7th May 2019 announced its new integration into Salesforce, which will enable customers to bring ...
DiscoverOrg + ZoomInfo = Enrich
On May 7th 2019, DiscoverOrg and ZoomInfo announced the launch of their new product, Enrich. This comes after the 2 companies joined together, in March 2019, ...
$122 Billion MarTech Expenditure by 2022
66% marketing teams have a Chief Marketing Technologist (CMT) in place as investment budgets. Marketing Technology (MarTech) has jumped from just 22% in 2017 to 29% ...
Incredible Women & Shattered Glass Ceilings
Great strides have been made towards equality but even today, many women find themselves unfairly blocked from advancing in their careers. These women could be ideal ...
The Sales Developers Acquires Steward For Ideal Outbound Sales Process
Steward, one of the most accurate B2B data research firms based in Washington DC, has been acquired by The Sales Developers, Inc. This move was made ...
Claritas – Barometric: Closed Loop Solution For Marketers
Businesses can now gain a better understanding of their leads’ behavior across multiple platforms thanks to the combination of Claritas best-in-class segmentation and the unrivaled cross-platform ...
Biggest GDPR Fine Awarded To Google!
CNIL, the data protection regulator in France has issued a €50 million fine on Google for failure to comply with its GDPR obligations. This makes it ...
MRP & Oracle: Email Marketing With ABM Precision
On 23rd January 2019 MRP, a leading global provider of AI-powered customer acquisition software and services announced its collaboration with Oracle Marketing Cloud. This partnership was ...
Forrester Acquisition ‘The Sirius Way’
A definitive agreement was reached between Forrester Research and SiriusDecisions Inc. SiriusDecisions will be acquired by Forrester for $245 million to aid in creating a robust ...
Triblio – Bombora Partnership: The Next ABM Evolution
Triblio, the award-winning Account Based Marketing platform has announced their partnership with the leading B2B intent data provider, Bombora. This is an exciting partnership that will ...