Blogs
Content Intelligence Marketing: Why B2B Companies need it
Prelude Content intelligence is a strategy that uses artificial intelligence systems & software to process the data generated from pieces ...
5 Reasons to use Emotional Analytics in B2B Marketing
Introduction Emotional Analytics (EA) software collects data on how a buyer persona communicates verbally & non-verbally (i.e. explicitly & implicitly) ...
Why B2B Marketers should focus on Data Preparation
The backdrop of B2B marketing has now evolved & companies have started brainstorming about the swathe of their digital footprints, ...
Design, Manage & Optimize Multichannel B2B Content Strategies
Prelude The modern B2B world businesses are witnessing transcendence – by raising their digitization games to showcase their products or ...
Why Visual Storytelling is Imperative for B2B Content Marketing
Beyond technology, rationality & facts & figures, B2B marketing is also about establishing genuine connections with the prospects & the ...
How to Assimilate Competitive Benchmarking in Social Media
B2B marketing these days is becoming increasingly data-driven. In the words of Patrick Salyer, Partner at Mayfield & previous CEO ...
How (Social, Local & Mobile) Content Strategy Aids B2B Marketing
Social Media Marketing, Targeting Local Audience and Mobile Marketing are the three most important marketing strategies in the B2B world ...
Not Getting Leads? Here Are Strategies That’ll Get You Results
There are various lead generation tactics floating around, but what you want are ones that cut through the clutter and ...
How to Incorporate Geofencing B2B Content Strategy
Geofencing or Radio Frequency Identification technology (RFID) is a technology that leverages virtual geographical perimeter targeting around any specific location, ...
5 Ways Artificial Intelligence Scales up B2B Sales & Marketing
Artificial Intelligence (AI) has revolutionized every aspect of our lives & B2B marketing is no different. Artificial Intelligence is the ...
8 Ways to Measure Account-Based Marketing That Impacts Revenue
The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel ...
Intent Data Analysis B2B Companies Boost ROI
Intent data is a buzzword for B2B marketers & it reflects on the purchase intent of the potential customers at ...
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