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Cognizant to Acquire Linium and Servian
Cognizant is all set to acquire Linium and Servian. The acquisition will boost the digital biz for the tech giant ...
Equifax Announces a Deal to Acquire Kount
In an announcement on the 8th of January 2021, Equifax announced that it has inked a definitive agreement to acquire ...
Google Plans to Index Short Video On Search Page
In an attempt to engage the audience on the google search page, the widely-used search engine is planning to introduce ...
LinkedIn’s New Marketing Partner Program With New Speciality Categories
On September 25th, 2020, LinkedIn proclaimed an update to its Marketing Partner Program, which will facilitate the businesses to find ...
Merkel’s All-New B2B Group to Integrate Its Different Businesses
On 7th September, one of the pioneers performance marketing agencies in the U.S.A, Merkle, announced the coalescence of 5 of ...
69% of B2B Salespeople Do Not Have Enough Leads
In terms of marketing strategy, the content vertical has been witnessing revolutionary evolution; the credit goes to the digital wave. ...
RollWorks Unveils Sales Insights Tool for ABM Platform
On the 6th of July 2020, RollWorks, an ABM platform announced the launch of Sales Insights. This will be an ...
Facebook loses $7 billion as Brands Boycott Facebook ads
Mark Zuckerberg reportedly lost $7.2 billion after several firms pulled away from Facebook ads. On Friday, the shares of the ...
IBM launched Watson Works
On the 23rd of June, 2020 IBM launched Watson Works to equip marketers with data-driven insights to help them make ...
Demandbase Acquires Engagio
On the 16th of June 2020, Demandbase announced the acquisition of Engagio to promote coalition, Precision, and clarity in the ...
LinkedIn Unveils Virtual Events and Poll Features
LinkedIn recently rolled out virtual events and poll features which will provide brands with new engagement opportunities. LinkedIn preconized that ...
LinkedIn Integrates New Retargeting and Audience Network Tools
On the 2nd of June 2020, LinkedIn through its marketing blog announced some new retargeting options to allow the marketers ...
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