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Merkel’s All-New B2B Group to Integrate Its Different Businesses
On 7th September, one of the pioneers performance marketing agencies in the U.S.A, Merkle, announced the coalescence of 5 of ...
69% of B2B Salespeople Do Not Have Enough Leads
In terms of marketing strategy, the content vertical has been witnessing revolutionary evolution; the credit goes to the digital wave. ...
RollWorks Unveils Sales Insights Tool for ABM Platform
On the 6th of July 2020, RollWorks, an ABM platform announced the launch of Sales Insights. This will be an ...
Facebook loses $7 billion as Brands Boycott Facebook ads
Mark Zuckerberg reportedly lost $7.2 billion after several firms pulled away from Facebook ads. On Friday, the shares of the ...
IBM launched Watson Works
On the 23rd of June, 2020 IBM launched Watson Works to equip marketers with data-driven insights to help them make ...
Demandbase Acquires Engagio
On the 16th of June 2020, Demandbase announced the acquisition of Engagio to promote coalition, Precision, and clarity in the ...
LinkedIn Unveils Virtual Events and Poll Features
LinkedIn recently rolled out virtual events and poll features which will provide brands with new engagement opportunities. LinkedIn preconized that ...
LinkedIn Integrates New Retargeting and Audience Network Tools
On the 2nd of June 2020, LinkedIn through its marketing blog announced some new retargeting options to allow the marketers ...
6sense Integrates with LinkedIn Campaign Manager to Enhance Audience Targeting
On the 23rd of May 2020, 6sense, a leading account engagement platform, announced the integration of its innate Dynamic Segments ...
LinkedIn Algorithms Integrate Dwell Time to Improve Feed Rankings
Overthepast two years, LinkedIn has been actively working on improving its feed. On the 12th of May 2020, in an ...
TechTarget’s Priority Engine Amongst the 2020 SIIA CODiE Award Finalists
On the 11th of May 2020, TechTarget’s Priority Engine was nominated amongst the SIIA Business Technology CODiE award finalists in ...
Infogroup Develops B2B Intent Data Potentiality
On the 28th of April 2020, Infogroup unveiled its competency to process B2B intent data using its real-time data platform ...
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