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Atomic Reach Integrates with Marketo; Optimizing Email Marketing
Atomic Reach, the leading content intelligence platform announced on May 16th 2019 its integration with LaunchPoint by Marketo, an Adobe ...
HubSpot & General Catalyst Unveil ‘ELEVATE’
HubSpot, the pioneer in the creation of growth-centric launch pads for the businesses worldwide, & General Catalyst, a venture capital ...
Terminus to Incorporate Salesforce Platform
Terminus, a major provider of Account Based Marketing (ABM) platform, on 7th May 2019 announced its new integration into Salesforce, ...
DiscoverOrg + ZoomInfo = Enrich
On May 7th 2019, DiscoverOrg and ZoomInfo announced the launch of their new product, Enrich. This comes after the 2 ...
$215 Billion MarTech Expenditure by 2027
66% marketing teams have a Chief Marketing Technologist (CMT) in place as investment budgets. Marketing Technology (MarTech) has jumped from ...
Incredible Women & Shattered Glass Ceilings
Great strides have been made towards equality but even today, many women find themselves unfairly blocked from advancing in their ...
The Sales Developers Acquires Steward For Ideal Outbound Sales Process
Steward, one of the most accurate B2B data research firms based in Washington DC, has been acquired by The Sales ...
Claritas – Barometric: Closed Loop Solution For Marketers
Businesses can now gain a better understanding of their leads’ behavior across multiple platforms thanks to the combination of Claritas ...
Biggest GDPR Fine Awarded To Google!
CNIL, the data protection regulator in France has issued a €50 million fine on Google for failure to comply with ...
How MRP & Oracle Elevate Email Marketing with ABM
Direct Answer Email marketing with ABM precision uses account data, intent signals, and buying-committee segmentation to send more relevant messages ...
Forrester Acquisition ‘The Sirius Way’
A definitive agreement was reached between Forrester Research and SiriusDecisions Inc. SiriusDecisions will be acquired by Forrester for $245 million ...
Triblio – Bombora Partnership: The Next ABM Evolution
Triblio, the award-winning Account Based Marketing platform has announced their partnership with the leading B2B intent data provider, Bombora. This ...
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