B2B Marketing Blogs

Intent data is a buzzword for B2B marketers & it reflects on the purchase intent of the potential customers at the different stages of their respective …

Email Marketing is one of the oldest and the most impactful channel for generating leads for B2B marketing. Integrating email marketing with modern practices such as; …

Account Based Marketing is a practice wherein, the potential customers (which comprise of all the decision makers within a target company) are segmented primarily on the …

B2B companies thrive on the idea of tapping into several niches so as to discover their potential customers, evaluating their potential as leads for their product …

Content repurposing is imperative to the success of B2B marketing. B2B marketers focus on attracting the ever-evolving buyer persona. Therefore, they need to keep their content …

Real-Time Marketing (RTM) is a marketing approach that analyses customer data in real-time & allows B2B marketers to engage with potential buyers based on that real-time …

The underlying forces driving B2B sales processes these days are majorly digitized, predictive & studded with predictive analytical techniques to attract a wide range of customers. …

With the onset of digital marketing, a plethora of methods have risen on how best to market your products and services some of which are inbound …

The secret behind becoming a pioneer in B2B marketing is not just your personal skills and ambition but also having an amazing team by your side. …

Buyer personas are the second most popular criteria for content segmentation according to B2B marketers yet only 44% actually utilize them. The written characterizations that a …

The key to planning the perfect B2B marketing strategy and understanding current and future trends is knowing what happens in the B2B marketing industry. Industry statistics …

With so much already happening in the field of Video marketing, a lot more is expected to happen soon, the limits of what will be unimaginable. …